These new additions provide consumers with the same mind and body experience they have come to expect since the launch of Yerbae sparkling water in 2017, when co-founders Todd and Karrie Gibson decided to share their vision with the world of bringing to market a healthy beverage with functionality. Your diet either helps you or hurts you, so when we couldn't find a clean beverage that could deliver function, we decided to create our own, says Karrie. Our products introduce one of the world's most consumed herbal teas and combines it with sparkling water that produces an uplifting effect from our yerba mate. We're excited to provide consumers with additional flavors in a larger package, complementing our full line of 12 oz. offerings, which are all packaged in environmentally-friendly, highly-recycled aluminum beverage cans.
Claude Marbach, CEO, Ardagh Metal, North America, says Yerbae's delivery of health and functionality is a great example of a company finding a great niche in the growing sparkling water category. We're proud to support Todd and Karrie in their efforts to provide further variety in the sparkling water category, combining health and functionality, he said. We remain excited about the sparkling water market as brands strengthen and extend their market reach, supported by the inherent benefits of beverage cans, including protecting from sunlight to preserve ideal taste profiles and bottom-line advantages such as filling, distribution and retail display economics.
The Yerbae sparkling water product line is currently available in eight Western states with expansion to 16 states this year. Major retailers currently distributing the product include Wawa, Circle K, Sprouts, Safeway Albertsons and many more supportive retailers.