• Sunday, 18 August 2019

Gibson Announces NEW Original, Modern and Custom Shop Collections

NASHVILLE, Tenn: For the past 125 years, Gibson has been synonymous with creating, shaping, and owning sound across generations of artists and multiple genres of music.

At the start of the year, Gibson emerged as the legitimate leader again with their much-anticipated return to NAMM, the world's largest music industry show.

The 'new' Gibson showed up with compelling and relevant guitars, combined with a re-energized Brand and renewed commitment from all of the Gibson Artists. The big question was, When is the launch of the new collection?

Gibson is pleased to announce the new collection launch around the world. With the new Original, Modern, and Custom Collections, Gibson is setting the stage for the next era of amazing guitars. By leveraging its iconic past and leaning into the innovative future, this is already considered by many to be the best collection from Gibson this century.

The energy continues to build around our new collections and we are very proud that we could draw on our heritage for the Original collection and build on our innovation for the Modern collection. Not to mention taking our Custom Collection to a whole new level, says Cesar Gueikian, Chief Merchant Officer of Gibson. In fact, based on the momentum, excitement, and demand, we made the decision to launch the new collection two months earlier than planned, a first for Gibson, asserts Cesar.

Over the past few months Gibson has been setting the stage for this 'comeback' moment. With Artists, Dealers, and Fans fully engaged on the journey, there is widespread endorsement for the way Gibson is approaching the next era of shaping sound for past, present, and future generations.

Our vision of becoming the most loved, the most played, and the most relevant Guitar brand, again, is becoming a reality, adds James 'JC' Curleigh, President and CEO of Gibson.

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Gibson Announces NEW Original, Modern and Custom Shop Collections

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