Peps Industries' Wake Up Day 5k Run brings over 1200 dreamers together
When we started Wake Up Day last year, the goal was to go beyond the conventional celebration of Sleep Day and to Dare the participants to Wake up and achieve their dreams. The turnout of such a huge crowd of people to participate and celebrate Peps Wake Up Day has indicated a revolution in people's thinking and the desire to tackle challenges and rise to achieve their dreams, said Mr. K. Madhavan, Managing Director, Peps Industries Pvt. Ltd.
Peps has always been a leader in the industry and the success of Wake Up Day is an indication of the public's trust and belief in our brand. Our aim was to shift the focus away from sleep and onto one's ability to perform at their peak level and remain active for a longer time, thereby achieving their goals, said Shankar Ram, Joint Managing Director, Peps Industries on this initiative.
The event saw the participation of an enthusiastic crowd of energetic people enjoying the fresh air, greenery and an action-packed morning. Through the event, which reflects the brand positioning of 'Dream Makers', PEPS intends to fuel the participant's dreams by helping them understand the importance of sleeping better, performing better and achieving better.
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