Snapchat planning to launch in-app gaming platform
The in-app gaming space would feature games from third-party developers designed specifically to work on Snapchat.
To kick start its venture in the gaming space, Snapchat acquired for $8.6 million an Australian gaming studio called Prettygreat -- one of whose employees was behind hit mobile games like "Fruit Ninja" and "Jetpack Joyride".
In 2018, Snapchat added its own lightweight, Augmented Reality (AR) games in the app. In 2017, Chinese tech giant Tencent acquired roughly 10 per cent of Snapchat's publicly traded shares.
Games are becoming a new source of revenue for social networking giants. After YouTube, Facebook has also started rolling-out a dedicated gaming tab as part of the app's main navigation.