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JD Power conducts Initial Quality Survey, Maruti Suzuki takes a sweeping victory

Feb 22, 2019 (3 months ago) |
JD Power conducts Initial Quality Survey, Maruti Suzuki takes a sweeping victory

New Delhi, Feb 22: According to a JD Power report dated January 31st, 2019, an increasing number of new vehicle owners are experiencing problems with the exterior and driving experience of their cars after extended use.
According to the J.D. Power 2018 India Initial Quality Study, vehicle owners who have completed more than 7,000 km in the initial period of ownership (between 2 to 6 months) are reporting more problems in their car than people who have driven less than 2,000 km in the same duration. The problems faced extend and are not limited to their cars' exterior and driving experience.

The survey conducted presents its finding in the number of problems per 100 vehicles, abbreviated as 'PP100'. In this format, the problematic batch was reported at 18 PP100 and 19 PP100 for vehicle exterior and driving experience respectively. With respect to that, the lesser driven cars were reported at 12 PP100 and 10 PP100 respectively for the same parameters. While the higher number of problems may not seem like a significant increase of problems per 100 vehicles, but the overall number turns out to be much larger, especially considering that many popular cars sell multiple thousand units every month.

In terms of overall initial quality, 2018 had an average of 81 PP100. The breakdown is as follows:
· 24% of the total number of problems reported originated in either the engine or transmission.
· 17% of the total number of problems originated in either the exterior or driving experience.

Kaustav Roy, Director and Country Head, India at J.D. Power, had this to say, With customers spending more time in their vehicles, the overall driving experience and vehicle exterior elements have become even more crucial to the quality of their ride.

It can be thus understood that manufacturers have to improve on their manufacturing techniques and quality control in order to grow their consumer base and market share. Manufacturers such as Toyota are renowned for cars that are last a long time, like the extremely reliable Corolla.

The same JD power report also shed light on a few other findings, which are listed below:
Diesel cars are ranked higher in terms of initial quality compared to petrol cars: Diesel car owners have reported fewer problems in initial quality as compared to owners of petrol models of the same cars. The statistics are 77 PP100 for diesel vs. 82 PP100 for petrol models.

Cars with smaller capacity engines had higher reported problems: Cars models with an engine smaller than or equal to 1200 cc reported a higher incident rate compared to cars with larger engine displacement. The statistics are 86 PP100 vs. 75 PP100 respectively for both.

Audio, entertainment, and navigation: Users have reported problems with ease of Bluetooth phone pairing, audio and navigation controls, and system performance. These aren't necessarily problems with the systems, but rather owners finding the new systems too complicated to use initially.

Initial Quality Rankings

2018 India Initial Quality Study (IQS) collected responses from 7,710 new-vehicle owners of 75 different models from 13 manufacturers. It consisted of people who purchased their vehicle between December 2017 and October 2018.

The parameters of the study included more than 200 problems. These problems were divided into eight categories:
. Engine and transmission
. Heating, ventilation, and cooling (HVAC)
. Driving experience
. Vehicle exterior
. Features, controls, and displays
. Vehicle interior
. Audio, entertainment, and navigation (AEN)
. Seats

Due to slight changes in the study construct, the data for 2018 can't be compared with the results of 2017's study.

The results of the study can be summarized as follows:
. In terms of initial quality assessment, Maruti Suzuki Alto 800 ranks the highest in Entry-level Compact Segment in the Indian market, with a quality rating of 77 PP100.
. A segment above, in the Compact segment, the highest rank is held by Maruti Suzuki Wagon R, with a rating of 72 PP100.
. For the Premium Compact segment, the Volkswagen Polo ranks the highest with a rating of 64 PP100.
. Maruti Suzuki Dzire bagged the top spot in Entry-level Midsize segment with a rating of 68 PP100
. For the Midsize segment, Hyundai Verna ranks the highest with 72 PP100.
. In the Compact SUV segment, Maruti Suzuki Brezza and Honda WR-V tie for the top spot with a rating of 72 PP100 for both. In the SUV segment.
. Maruti Suzuki S-Cross raked the highest at 55 PP100.
. For the MUV/MPV market, Toyota Innova Crysta and Mahindra Bolero share the highest rank with 64 PP100.

Similar surveys have also been conducted by JD Power for 2-wheelers initial quality in India, which helps consumers stay updated on the reliability etc. of motorcycle and scooter manufacturers in the country.

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JD Power conducts Initial Quality Survey, Maruti Suzuki takes a sweeping victory

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