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Key Points

YouTube has appointed Gunjan Soni as its new Country Managing Director for India, bringing over two decades of leadership experience in technology and marketing. Soni previously served as Group CEO at ZALORA and held key roles at Star India and Myntra, positioning her uniquely to drive YouTube's growth strategy. Her appointment signals YouTube's commitment to expanding its creator ecosystem and digital innovation in India. With her extensive background, Soni is expected to unlock new opportunities for creators and enhance user engagement across the platform.

Key Points: Gunjan Soni Leads YouTube India's Next Growth Chapter

  • Experienced tech executive joins YouTube with deep e-commerce and media background
  • Aims to accelerate creator growth and digital opportunities
  • Brings leadership from ZALORA, Star India, and Myntra
  • Committed to empowering Indian creator ecosystem
2 min read

YouTube hires Gunjan Soni as Country Managing Director for India

Seasoned tech leader Gunjan Soni appointed as YouTube's Country Managing Director to drive creator economy and digital innovation in India.

"I am both humbled and thrilled to join this dynamic team - Gunjan Soni"

Mumbai, April 28

Global streaming major YouTube on Monday announced the appointment of Gunjan Soni as the Country Managing Director for India.

With over two decades of leadership experience spanning business, technology, marketing, and e-commerce, Soni is set to lead YouTube's growth and innovation efforts in India.

“YouTube's journey in India continues to be vibrant and dynamic, representing a country filled with immense creative energy and potential. I am excited to welcome Gunjan, a seasoned leader to guide our next phase of growth,” said Gautam Anand, VP, YouTube APAC.

Her deep understanding of the creator economy and India's video commerce landscape, combined with her leadership, “will enable us to accelerate creator growth, unlock new opportunities, engage users, and contribute meaningfully to India's digital journey,” he said in a statement.

She joins YouTube from ZALORA, where she served as Group CEO for six years based in Singapore.

During her tenure, she was instrumental in introducing new categories and business models, fostering innovation, and enhancing user experience through personalization and a successful loyalty programme, according to YouTube.

Soni also possesses significant Indian media and marketing experience, having worked as EVP at Star India and CMO at Myntra.

Prior to that, she was a Partner at McKinsey in the Consumer and Marketing practice.

She serves on the board of CBRE Group, a Fortune 500 company.

"I am both humbled and thrilled to join this dynamic team and lead a platform that has long supported the powerhouse of talent that is the Indian creator economy," said Soni.

Witnessing how YouTube empowers creators and connects communities across India is truly inspiring.

“I'm particularly excited about building on this foundation, fostering innovation, and further enhancing the platform's role in helping creators unlock new storytelling opportunities and reach audiences globally. I am excited to work with and support our incredible partners across the ecosystem, " she added.

- IANS

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Reader Comments

R
Rahul K.
This is fantastic news! With her diverse experience across e-commerce and media, Gunjan seems like the perfect fit to take YouTube India forward. Can't wait to see what innovations she brings to our creator ecosystem! 🚀
P
Priya M.
Interesting choice. While her e-commerce background is impressive, I wonder if she has enough direct experience with video platforms. Hope she can adapt quickly to YouTube's unique challenges in India.
A
Ankit S.
Her work at Myntra was revolutionary! If she brings even half of that innovation to YouTube, we're in for some exciting changes. The Indian creator economy is about to level up 💯
N
Neha P.
As a small creator, I'm cautiously optimistic. Hope she focuses on supporting diverse voices and doesn't just cater to big influencers. The real magic of YouTube is in its grassroots creators!
V
Vikram J.
That McKinsey background explains the strategic thinking! With her mix of consulting and operational experience, she might be exactly what YouTube needs to navigate India's complex digital landscape.
S
Sanjana R.
Excited to see more women in tech leadership roles! Her appointment gives me hope for better representation and policies that support women creators on the platform 👏

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