Key Points

Ritu Kumar highlights how fashion constantly evolves with generational shifts. Her latest collection blends heritage craftsmanship with contemporary styles. Bhumi Pednekar dazzled on the ramp in a reinvented bridal lehenga. Kumar emphasizes that fashion stems from personal instinct and cultural progression.

Key Points: Ritu Kumar Says Fashion Evolves With Younger Generation Needs

  • Ritu Kumar merges traditional textiles with modern designs
  • Fashion adapts to younger generations' changing needs
  • Bhumi Pednekar stuns in golden bridal lehenga
  • Threads of Time collection honors craft and innovation
2 min read

Younger generation's needs are different: Ritu Kumar on why fashion industry changes with time

Veteran designer Ritu Kumar explains fashion's evolution, blending tradition with modernity at India Couture Week 2025.

"Fashion comes from instinct, understanding what clothing suits you – Ritu Kumar"

New Delhi, July 28

Veteran fashion designer Ritu Kumar, who has been in the fashion industry for over five decades, shared her views on the evolution of clothing in India, saying that fashion changes with time due to the younger generation's ever-changing needs.

Ritu Kumar presented her breathtaking collection at the Hyundai India Couture Week 2025, in association with Reliance brands, an initiative of FDCI, on Sunday.

From the onset of her career, Kumar has always focused on merging traditional Indian textiles with modern design, and her latest collection at ICW reflected the same.

At the sidelines of the event, Ritu Kumar opened up about the evolution of the fashion industry and said that it's an ever-evolving phenomenon.

While talking to ANI, Ritu Kumar expressed her views on the clothing and said, "Fashion is an evolving thing. It evolves with civilisations as they grow, and needs are different with the younger generation to what they were at one time. So that we will see (fashion evolution) happening all the time," said Ritu Kumar.

While many have tried to explain fashion as a reflection of a person's choices, Kumar believes that it originates from the person's "instinct" and "understanding" of clothing

"Fashion comes from instinct, understanding what clothing suits you," said Ritu Kumar.

Ritu's collection "Threads of Time: Reimagined" at ICW also reflected her definition of fashion.

Starting with traditional bridal wear and theme, the designer's presentation travelled to modern wedding clothing and style.

Take a look at the pictures here,

As the traditional Lehengas took away the breath of the viewers, the modern wear added an elegant touch to the collection.

However, Bollywood actress Bhumi Pednekar's ramp walk for ace designer Ritu Kumar stole the show.

Dressed in a golden lehenga, Bhumi redefined modern bridal glamour in the most fashionable way. Instead of a dupatta, she teamed up her lehenga and blouse with a cape.

For the make-up, she opted for bold lip colour and a dewy base.

With her collection, "Threads of Time: Reimagined", fashion maestro Ritu Kumar honoured craft, memory, and a future-forward vision.

ICW 2025 will conclude on July 30.

- ANI

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Reader Comments

A
Arjun K
While I appreciate her work, I feel some designers are moving too far from our roots. Traditional wear should retain its essence, not just become fusion for the sake of being modern.
S
Sarah B
Bhumi looked stunning! That golden lehenga with cape instead of dupatta was such a fresh take on bridal wear. Ritu Kumar truly understands today's brides want comfort with style.
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Vikram M
Fashion industry needs more designers like her who respect our heritage while innovating. My sister wore a Ritu Kumar saree-gown fusion to her convocation - perfect blend of Indian and western!
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Rohit P
All good but these designer clothes are way out of common man's budget. Wish they'd make affordable lines too for middle class Indians who also want to dress well.
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Kavya N
As a fashion student, Ritu Kumar is my idol! Her understanding of textiles is unmatched. That "Threads of Time" collection is a masterclass in balancing tradition and modernity. Saving up to buy one piece! 💫

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