Key Points

Entitled Solutions' analysis proves a focus on work-life balance dramatically empowers employees and strengthens the entire organization. Their culture-first model has kept voluntary attrition under 5%, far below the brutal industry average. This strategy fosters immense loyalty, with most new hires coming from referrals and many employees receiving internal promotions. Ultimately, investing in people creates a thriving workplace that drives sustainable, cost-effective growth.

Key Points: Entitled Solutions Work-Life Balance Cuts Attrition to 5 Percent

  • Voluntary attrition remains under 5% versus 70% industry average
  • 40% of workforce promoted internally showcasing growth opportunities
  • Over 80% of new hires come through trusted employee referrals
  • Average employee tenure is 2.5 years, double the fintech norm
3 min read

Work-life balance can empower employees and strengthen organisations: Analysis

Fintech startup Entitled Solutions reveals how its culture-first approach slashes attrition to under 5%, boosts internal promotions, and drives sustainable growth.

"We built a company we wanted to work in - not one we had to escape from - Anshul Khurana, Co-founder and CEO, Entitled Solutions"

New Delhi, September 2

Work-life balance can empower employees and strengthen organisations, according to an analysis by fintech start-up Entitled Solutions, which said its culture-first approach has helped it build a model of loyalty and growth in an industry marked by high attrition.

As per the company's assessment, voluntary attrition at Entitled Solutions has remained under 5 per cent since inception, compared with sector averages where employee turnover can reach up to 70 per cent.

The analysis further showed that nearly 40 per cent of its workforce has been promoted internally, while more than 80 per cent of new hires came through referrals.

It also mentioned that average employee tenure at the company stands at 2.5 years, against the 1-1.5 years common in the fintech space.

The company said these outcomes underline how a focus on work-life balance and employee trust can reduce hiring costs, strengthen loyalty, and drive growth.

"We built a company we wanted to work in - not one we had to escape from," said Anshul Khurana, Co-founder and CEO, Entitled Solutions.

Citing an example of the company's first employee, the analysis showed how culture contributed to long-term commitment.

The company shared that she had initially accepted a 50 per cent pay cut to work in what she described as a supportive environment. Today, she leads a full business vertical and refers to the workplace as "my baby now".

The analysis also highlighted the case of a woman who returned to the workforce after a career break due to motherhood. Despite facing scepticism and rejection from other employers, she was hired through a referral at Entitled Solutions.

According to the company, her career progress demonstrated how opportunities beyond biases can turn into leadership potential.

Another example cited was of a team member who had to move to Mumbai due to a family emergency. As per the company's review, she was quickly hired and four years later holds a leadership role. Even after her maternity leave, the company ensured a seamless transition back to work, underscoring its approach to employee support.

The company stated that such stories highlighted how recognising potential where others see risk can result in a ripple effect.

One employee, the analysis noted, has enabled employment for three underprivileged girls through her role, reflecting empowerment that extends beyond the organisation.

"We don't just want to grow fast; we want to grow right. Our focus on fostering employee trust and growth has helped us avoid the expensive cycle of constant hiring and training," Khurana added.

According to the company, its analysis showed that when organisations invest in people and create balance, employees not only stay but thrive, lead, and contribute to sustainable growth.

- ANI

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Reader Comments

R
Rohit P
As someone who left a toxic fintech job last year, this gives me hope. The part about the woman returning after motherhood really resonates - Indian companies need to be more supportive of career breaks.
A
Arjun K
While this sounds great, I wonder if this model can scale. Startups can maintain culture when small, but what happens when they grow to 500+ employees? The real test is maintaining this culture during rapid expansion.
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Neha E
The referral hiring rate of 80% shows that happy employees become brand ambassadors! This is how you build organic growth instead of spending crores on recruitment agencies. Smart strategy!
M
Michael C
Working in Indian fintech for 3 years, I've seen the high turnover firsthand. 2.5 years average tenure is impressive - most of my colleagues leave within 18 months. Companies need to realize that treating people well is good business.
S
Shreya B
The maternity leave support story is what Indian working women need! So many talented women drop out because companies don't provide proper reintegration. Hope more startups follow this approach 🙌
K
Karthik V
"We built a company we wanted to work in" - this should be every founder's mantra. Too many Indian startups focus only on valuation and forget that

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