Key Points

Zupee is championing traditional Indian games at Waves 2025, aiming to bring them to a global audience. Ravi Shankar Jha highlights the company's success in reviving Ludo and supporting local developers. With record-breaking revenue, Zupee is proving the resilience of India's gaming industry. The focus remains on responsible gaming while expanding India's cultural footprint worldwide.

Key Points: Zupee Aims to Promote Indian Cultural Games at Waves 2025

  • Zupee reviving traditional Indian games like Ludo
  • Supporting small-town developers for global reach
  • Gaming as India's new soft power
  • Record FY24 revenue of Rs. 1,123 crore
2 min read

Waves 2025: Zupee backs cultural games with global ambitions

Zupee's Ravi Shankar Jha discusses reviving traditional Indian games and supporting local developers at Waves 2025 in Mumbai.

"Zupee has always aimed to revive and reinvent India's culturally significant games. – Ravi Shankar Jha"

Mumbai, May 3

Director of Public Policy at Zupee, Ravi Shankar Jha, opened up about the company's aim to promote culturally rooted Indian games and support local developers at the ongoing Waves 2025 event taking place in Mumbai.

While speaking to ANI, Jha shared that Zupee is working to bring traditional Indian games back into the spotlight.

"Zupee has always aimed to revive and reinvent India's culturally significant games," said Jha, adding that Ludo, once fading into obscurity, has seen a major revival thanks to our efforts. "Now, through platforms like Waves, we want to replicate that success by enabling other Indian developers to do the same."

Jha went on to discuss the importance of supporting developers from smaller towns and cities, emphasizing that India has a wealth of creative talent across the country.

"The Indian gaming industry is just getting started. We believe that with the right support, our homegrown developers can project India's stories and creativity globally, turning gaming into a new form of soft power," he told ANI.

He also highlighted the industry's resilience in the face of regulatory challenges and global competition. "Despite headwinds, Indian gaming companies are thriving, proving that creativity and engagement can overcome barriers. We're here to support those efforts."

He added that Zupee is focused not only on entertainment but also on making gaming responsible and meaningful. "The sky is the limit. Indian games deserve a global stage, and we're here to make that happen," Jha said.

Zupee, India's leading skill-based gaming platform, recently announced a record-breaking financial year, clocking in Rs. 1,123 crore in net revenue and Rs. 146 crore in profit for FY24--marking its first-ever full-year profitability.

The company's flagship innovation, Skill-Based Online Ludo, has been instrumental in this growth, propelling a 60% expansion in its user base and establishing a robust nationwide footprint.

- ANI

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Reader Comments

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Priya M.
This is such a proud moment for Indian gaming! 🎮 Finally seeing our traditional games getting global recognition. Ludo was always my childhood favorite - glad Zupee is giving it new life. Hope they bring back more classics like Pachisi and Chaupar next!
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Arjun K.
While I appreciate the cultural angle, I hope they maintain responsible gaming practices. Many platforms get carried away with monetization. Good to see Zupee mentioning responsibility - hope they walk the talk. The financial numbers are impressive though!
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Sanjay R.
As a game developer from Indore, this gives me hope! Most opportunities are only in Bangalore or Hyderabad. If Zupee can truly support talent from smaller cities, it could revolutionize our gaming ecosystem. Waiting to see their developer support programs in action.
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Neha T.
Indian games as soft power - what an exciting thought! 🇮🇳 Imagine the world playing digital versions of our ancient board games. But they should focus on making the UI more inclusive for non-English speakers too. Many rural players would love these games but struggle with English interfaces.
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Rahul D.
The Ludo revival is real! My whole family plays together now - from grandparents to kids. But I hope they don't commercialize it too much. The simple joy of playing should remain accessible to all, not just those who can pay for premium features.
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Kavita P.
₹1,123 crore revenue is no joke! Shows there's serious money in Indian gaming. But with great power comes great responsibility. Hope they invest some profits into gaming education and addiction prevention programs. The potential is huge if handled correctly.

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