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'WAVES 2025' pivotal in bridging the gap between tradition and innovation: IAMAI

IANS April 21, 2025 236 views

India's digital landscape is experiencing an unprecedented transformation with 870 million active internet users. The WAVES 2025 initiative by IAMAI is set to revolutionize creative storytelling across diverse platforms. Competitions like WAVES Comic Chronicles and WAVES AI Art are providing emerging talents with unprecedented opportunities to showcase their innovations. This groundbreaking event represents a significant milestone in bridging traditional creativity with cutting-edge technological expression.

"WAVES 2025 is emerging as a global connector between creators, buyers, and markets" - IAMAI"
New Delhi, April 21: As India continues to establish itself as a powerhouse in the global digital landscape, initiatives like 'WAVES 2025' are pivotal in bridging the gap between tradition and innovation, the Internet and Mobile Association of India (IAMAI) said on Monday.

Key Points

1

870 million internet users driving digital transformation

2

Diverse creator ecosystem gets global platform

3

Short-form video content revolutionizing media landscape

4

AI and technology powering creative expression

India's media and entertainment landscape is undergoing a significant shift. With 870 million active internet users in 2024, the country's digital ecosystem is expanding rapidly, with rural users now comprising over 50 per cent of the total internet audience.

This expansion is redefining the way content is consumed, with short-form videos leading the charge.

As this transformation unfolds, the Ministry of Information and Broadcasting (MIB), along with IAMAI, is hosting WAVES 2025 in Mumbai from May 1-4 that aims to position India as a leader in global digital storytelling.

'WAVES 2025' is designed to provide a platform for the country's diverse creator ecosystem, from tech innovators to regional artists, to showcase their talents.

Some of the key competitions include WAVES Comic Chronicles, which reimagines comic storytelling in India; WAVES AI Art, inviting creators to design audio-visual installations exploring the potential of artificial intelligence; WAVES Explorer, aimed at capturing authentic and diverse perspectives of India; and the WAVES Reel Making Challenge, empowering creators to showcase their storytelling using Meta's suite of tools.

These challenges together offer a vibrant platform for emerging talent to push creative boundaries and drive digital expression across the globe, said IAMAI.

India's creative economy has received an overwhelming boost, with more than 1 lakh registrations for WAVES 2025.

By championing the creative voices of India's diverse and emerging talent, WAVES 2025 offers a unique opportunity to not only showcase India's rich cultural heritage but also to inspire the next generation of storytellers, artists, and innovators, said the IAMAI.

WAVES 2025 is emerging as a global connector between creators, buyers, and markets for scalable creative solutions.

Reader Comments

P
Priya K.
This is exactly what India needs right now! So excited to see regional artists getting a global platform. The WAVES Comic Chronicles sounds particularly interesting - can't wait to see what stories emerge! ✨
R
Rahul S.
While I appreciate the initiative, I hope they ensure equal representation across all regions. Sometimes these events become too metro-centric. The rural internet user base deserves equal spotlight.
A
Anjali M.
1 lakh registrations already?! That's insane! Shows how hungry our creative community is for platforms like this. The AI art competition could be a game-changer for digital artists.
V
Vikram P.
As a small-town content creator, this gives me hope. Finally a chance to showcase our unique stories without needing to relocate to big cities. The WAVES Explorer challenge speaks to me!
S
Sanjay T.
I attended last year's event and it was transformative. Made valuable connections and learned so much. The only suggestion - maybe extend it beyond 4 days? There's so much to cover!
N
Neha R.
Love how this bridges traditional art forms with digital innovation! Hope they include workshops for beginners too. The mix of comics, AI and reels is genius 👏

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Tags:
WAVES 2025 IAMAI Digital Innovation Indian Creators Internet Expansion Creative Economy AI Art Short-form Video
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