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Karnataka SHGs Go Digital: Walmart Vriddhi's E-commerce Boost for Women

Walmart Vriddhi has teamed up with Karnataka's National Livelihood Mission to boost women-led self-help groups. The three-year partnership will provide digital marketing training and e-commerce skills to over 5,000 SHGs across the state. This initiative will enable these groups to sell their products directly through Flipkart, expanding their market reach significantly. The program also includes plans for an exclusive SHG products center at Bengaluru's international airport.

Key Points: Walmart Vriddhi Partners with Karnataka to Train SHGs in Digital Sales

  • Three-year program provides free digital learning and mentorship to SHGs
  • Training focuses on e-commerce, digital literacy, and online marketing skills
  • SHG products to gain direct access to Flipkart's domestic and international markets
  • Exclusive SHG products center planned at Kempegowda International Airport for visibility
2 min read

Walmart Vriddhi to empower Karnataka's SHGs with digital marketing skills

Walmart Vriddhi partners with Karnataka's National Livelihood Mission to provide digital marketing skills and Flipkart access to 5,000+ women-led SHGs.

"This initiative has great potential to transform the SHG ecosystem. - Sharanaprakash R Patil"

Bengaluru, November 4

In a major boost to women-led self-help groups (SHGs) across Karnataka, the National Livelihood Mission (NLM) under the Department of Skill Development, Entrepreneurship and Livelihood has partnered with Walmart Vriddhi to strengthen digital marketing and online sales capabilities of SHGs.

According to an official release, under this three-year collaboration, Walmart Vriddhi, through its program partner, Ideas to Impact Foundation--will provide free digital learning resources, business tools, and mentorship to SHGs, enabling them to grow, scale and thrive in both domestic and international markets.

There are more than 5,000 SHGs across the state producing a variety of daily-use products. Until now, most of their sales were limited to periodic government-organised fairs. With the Walmart Vriddhi partnership, SHGs will be trained in digital literacy, e-commerce and marketing, eventually allowing them to sell their products directly through Flipkart, a Walmart-owned online platform.

The MoU, an initiative of Skill Development and Medical Education Minister Sharanaprakash R Patil and Chief Secretary Shalini Rajneesh, was signed by NLM Director R Snehal and Parul Soni and Santosh Wagh representing Walmart Vriddhi, at Bengaluru on Tuesday.

"This initiative has great potential to transform the SHG ecosystem," said Sharanaprakash R Patil.

"It will open new markets and create better income opportunities for thousands of women. Earlier, SHGs lacked digital marketing skills. With Walmart Vriddhi's support, we can expect their products to reach a wider audience and earn fair value," he added.

Shalini Rajneesh observed that the move would give global visibility to Karnataka's SHG products.

"Until now, their products were sold only during departmental events twice a year. With this partnership, SHGs will have opportunities to sell throughout the year. We had local talent; what we needed was external expertise like Walmart Vriddhi to take them global," she noted.

The Chief Secretary also announced plans to set up an exclusive SHG products centre at Kempegowda International Airport, strategically located in a high footfall area to attract both domestic and international travellers.

- ANI

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Reader Comments

R
Rohit P
Great move by the government and Walmart. The airport SHG products center is a brilliant idea - perfect visibility for international buyers. Hope this model gets replicated in other states too.
A
Arjun K
While I appreciate the initiative, I hope there's proper monitoring to ensure the benefits actually reach the SHG women. Sometimes these corporate partnerships look good on paper but the ground reality is different. The government should ensure transparency in implementation.
S
Shreya B
As someone working in digital marketing, I can say this training will be invaluable. Many SHG products have amazing quality but lack visibility. Selling on Flipkart will open up national markets for them. Karnataka leading the way in women empowerment! 💪
M
Michael C
Impressive public-private partnership model. The three-year commitment shows serious intent. Looking forward to seeing Karnataka's traditional crafts getting global recognition through this program.
K
Kavya N
Finally! Our SHG sisters will get the exposure they deserve. No more waiting for annual melas to sell products. Year-round income opportunities will transform rural economies. Jai Karnataka! 🇮🇳

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