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Key Points

Rocket Reels has emerged as India's innovative vertical OTT platform, challenging traditional storytelling methods. Launched by filmmaker Vikram Bhatt and entrepreneur Kranti Shanbhag, the platform offers content in six languages across multiple countries. The app has already garnered over 3.5 lakh downloads, signaling strong audience interest in mobile-first entertainment. With a diverse range of genres and immersive short-form content, Rocket Reels aims to revolutionize digital storytelling.

Key Points: Vikram Bhatt Launches Rocket Reels Vertical OTT Platform

  • Vertical OTT platform with 3.5 lakh+ downloads in weeks
  • Supports six Indian languages globally
  • Covers multiple genres from thrillers to comedy
  • Designed for mobile-first storytelling experience
2 min read

Vikram Bhatt on Vertical OTT app Rocket Reels: 'It's a complete shift in how stories are told'

Rocket Reels unveils India's first vertical storytelling platform with 15 original series across six languages

"Rocket Reels is more than just an OTT platform; it's the next big step in how we consume stories - Kranti Shanbhag, Founder"

Mumbai, Aug 24

Rocket Reels, India's first vertical OTT platform, has been officially launched. The platform got a soft launch on August 1 with the release of 15 original series, and within just weeks, it managed to clock an impressive 3.5 lakh+ downloads across Android and iOS.

Rocket Reels was officially launched on August 21, followed by a celebratory gala, marking the birthday of its visionary founder, Mr. Kranti Shanbhag.

The evening was graced by Divya Agarwal, Arti Singh, Kriti Chaudhary, Navpreet Kaur, Kangana Sharma, Priyanka Sibal, Siddharth Sibal, Vikas Verma, Riva Arora, Dipak, Chauhan, Prashant Virendra Sharma, and Sachin Shroff, along with several others.

Vikram Bhatt, Director & Creative Force behind the OTT platform, said that the vertical format is not just a change in screen orientation, but a complete shift in how stories are told.

"With Rocket Reels, we're experimenting with immersive, fast-paced narratives that keep audiences hooked from the first frame. The upcoming shows, including 'Betrayal' and 'Zamanat', are designed to push the boundaries of short-form storytelling", the 'Raaz' maker shared.

Kranti Shanbhag, Founder, Rocket Reels, added: "Rocket Reels was born out of a vision to create entertainment that matches today's lifestyle; fast, mobile-first, and globally accessible. We wanted to give audiences stories they can carry in their pocket, whether it's an intense thriller, a heartwarming romance, or a high-energy reality show. Rocket Reels is more than just an OTT platform; it's the next big step in how we consume stories."

Rocket Reels will carry content available in six Indian languages, including Hindi, Tamil, Telugu, Marathi, Bengali, and Gujarati. Extending its reach far beyond the Indian borders, the platform will be accessible in India, the USA, UK, Canada, Australia, UAE, Singapore, Malaysia, Bangladesh, Nepal, and South Africa.

Rocket Reels will enjoy a wide variety of stories spanning a range of genres from thrillers, romance, and crime, to mystery, sci-fi, horror, and comedy.

- IANS

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Reader Comments

R
Rohit P
3.5 lakh downloads in weeks is impressive! Shows there's real demand for short-form Indian content. Hope the quality matches the hype though - many OTT platforms start strong but lose steam.
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Arjun K
Love that they're including multiple Indian languages. As a Tamil speaker, I appreciate not having to rely on subtitles all the time. More platforms should do this! 👍
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Sarah B
As an NRI in Canada, I'm excited about having access to Indian content in this format. Perfect for quick entertainment breaks during work. Hope the international streaming is smooth!
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Vikram M
Vikram Bhatt's involvement gives me confidence in the storytelling quality. His horror background could make for some amazing short-form thrillers! Looking forward to 'Betrayal'
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Nikhil C
Hope they focus on good writing rather than just quick content. Short-form doesn't mean low quality. Indian audiences deserve better storytelling, not just more content.
Kavya N
Already downloaded! The interface is smooth and the vertical format is perfect for mobile viewing during lunch breaks. Loving the Marathi content options! ❤️

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