Key Points

Union Minister Ashwini Vaishnaw inaugurated the Indian Institute of Creative Technology (IICT) with support from global tech giants like Adobe and Google. The initiative aims to position India as a leader in AVGC-XR education, mirroring the success of IITs and IIMs. Vaishnaw emphasized PM Modi’s vision for India’s dominance in media and entertainment. Industry leaders pledged support in curriculum development, internships, and job placements.

Key Points: Vaishnaw Launches IICT with Global Giants to Boost AVGC-XR Education

  • IICT aims to replicate IIT-IM success in AVGC-XR
  • Global firms like Adobe and Google back curriculum and placements
  • Focus on R&D and innovation in animation and gaming
  • Aligns with PM Modi’s vision for media leadership
3 min read

Vaishnaw flags off associations with global companies for IICT to revolutionise AVGC-XR education

Ashwini Vaishnaw partners with Adobe, Google, Meta, and others to establish IICT as India’s premier AVGC-XR education hub.

"We have started an initiative which is completely novel in the world of film and entertainment. – Ashwini Vaishnaw"

Mumbai, May 3

In a major leap towards empowering India's Animation, Visual Effects, Gaming, Comics and Extended Reality (AVGC-XR) ecosystem, the Ministry of Information and Broadcasting, in collaboration with FICCI and CII, has unveiled the Indian Institute of Creative Technology (IICT)--a National Centre of Excellence dedicated exclusively to this emerging sector.

Union Minister for Information and Broadcasting Ashwini Vaishnaw flagged off these strategic associations. He emphasized India's potential to become a global leader in media and entertainment, stating that IICT is on track to evolve into a premier institution in its field, much like how IITs and IIMs have become benchmarks in technology and management education.

The Union Minister informed that IICT will follow the same template as the IITs and IIMs in India to transform itself into a massive world-class education and training hub for students who aspire to be professionals in the AVGC-XR sector.

"We have started an initiative which is completely novel in the world of film and entertainment. This (initiative) follows the vision of our Prime Minister that India can take the global lead in the world in the media and entertainment sector," the Minister said.

According to an official release, the Minister thanked industry partners who have expressed their willingness to collaborate.

He announced that leading global companies have agreed to partner with IICT to provide support in curriculum development, internships, scholarships, startup funding, and job placements.

"I thank all the industry partners and their top management with whom I have spoken to, for expressing their willingness to partner with us for this initiative. They will help us build this institution and help us sustain a long-term growth. I hope the IICT grows into a large educational infrastucture for the (AVGC-XR) sector. We will be following the same template that we have created for the IITs and IIMs in our country, to make it into a world-class institution," the minister added.

Some companies who have extended their hands for a long-term collaborations are JioStar, Adobe, Google & YouTube, Meta, Wacom, Microsoft and NVIDIA.

During the session, representatives from IICT and leading industry partners came together to exchange Letters of Intent (LoIs), marking the launch of long-term collaborative efforts aimed at advancing the AVGC-XR ecosystem in India. The signings involved prominent global industry leaders including Jiostar, Adobe, Google, YouTube, and Meta.

These alliances are designed to boost education, R&D and innovation across animation, visual effects, gaming, comics, film, and extended reality, the release said. The goal is to replicate India's successful IT model within the creative and digital media space, developing a sustainable ecosystem for future growth.

The industry leaders who were present in this ceremony included Richard Kerris, (VP & GM, Media & Entertainment, Nvidia), Sanjog Gupta (CEO, Sports & Live Experiences, Jio Star), Mala Sharma (VP & GM - Education, Adobe), Preeti Lobana (Country Head & VP, Google India), Rajiv Malik (Senior Director, WACOM), Sandeep Bandibekar (Head of Sales, State Govt. & Healthcare), Sandeep Bandivdekar (Director, Mainstream Services Partners, Microsoft) and Sunil Abraham (Director, Public policy, Meta).

Union Minister of State for Information and Broadcasting Dr L Murugan and Information and Broadcasting Ministry Secretary Sanjay Jaju were among those present on the occasion.

- ANI

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Reader Comments

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Rahul K.
This is a game-changer for Indian youth! � Our creative talent has been waiting for world-class infrastructure like IICT. With companies like Adobe and NVIDIA involved, we can finally compete with global animation hubs. Hope they keep fees affordable for middle-class students.
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Priya M.
Great initiative but implementation is key. We've seen many such announcements before. Hope this doesn't become another bureaucratic institution with outdated curriculum. The industry partnership model looks promising though - fingers crossed!
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Arjun S.
Finally recognizing the potential of our creative economy! India has so many untold stories - imagine what our youth can do with proper training in AVGC. This could be bigger than IT boom if done right. Jai Hind! 🇮🇳
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Sneha R.
As someone working in gaming industry, I'm cautiously optimistic. The devil is in details - will they focus only on technical skills or also nurture creativity? Our education system often kills original thinking. Hope IICT breaks this pattern.
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Vikram J.
Excellent move! But government must ensure equal opportunities across India. Why only Mumbai? We need regional centers in South, East and North too. India's talent isn't limited to metros. #DigitalIndiaForAll
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Neha P.
My daughter wants to be animator but we worried about job security. This gives me hope! 🙏 The industry partnerships for placements are crucial. Hope they include Indian startups along with MNCs to create more opportunities.

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