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Key Points

Uttarakhand CM Pushkar Dhami has launched a new initiative to distribute branded apple cartons to farmers. The scheme provides a 50% subsidy to help farmers get better prices for their produce. Over 4.6 lakh cartons will be distributed in Uttarkashi and Dehradun districts. This move aims to strengthen Uttarakhand’s apple branding and support local horticulture.

Key Points: Pushkar Dhami Launches Apple Carton Scheme for Uttarakhand Farmers

  • Pushkar Dhami introduces branded cartons for Uttarakhand apples
  • Scheme offers 50% subsidy on packaging for farmers
  • 4.6 lakh cartons distributed in Uttarkashi and Dehradun
  • Initiative aims to boost apple branding and farmer profits
2 min read

Uttarakhand CM launches Apple carton distribution to boost branding, support farmers

Uttarakhand CM Pushkar Dhami rolls out branded apple cartons to boost farmer income and enhance state horticulture branding.

"Uttarakhand offers immense possibilities for organic farming and horticulture. – Pushkar Singh Dhami"

Dehradun, July 13

Following the directives of Chief Minister Pushkar Singh Dhami, the distribution of cartons has commenced to provide a distinctive identity to the apples cultivated in Uttarakhand.

This initiative aims to benefit apple producers in the Uttarkashi and Dehradun districts while enhancing the packaging standards of the apples, as stated in the official release.

The Chief Minister stated that Uttarakhand offers immense possibilities for organic farming and horticulture. A policy has been formulated for the proper development of horticulture in the state, and the government is continuously promoting this sector. The state government is particularly encouraging apple cultivation in horticulture.

He said that the government is continuously working towards apple production in the state and to ensure a fair price for apples to the apple-producing farmers. Work has been done to give a unique identity to the apples produced in Uttarakhand by selling the apple product of the farmers in the Uttarakhand brand Universal Carton / Corrugated Fibre Board Box (CFB) with Apple Tray.

According to the release, to provide higher prices to farmers for their produce, the work of distributing produce among farmers through Horticulture Mobile Squad Centres has been initiated. This involves providing 3.85 lakh Universal Cartons to farmers in Uttarkashi district and 0.75 lakh Universal Cartons to farmers in Dehradun district, both of which are in demand. These cartons are being supplied to the listed firms/companies.

The farmers and apple producers of the state will now receive higher prices for their produce by obtaining Universal Cartons on a 50% subsidy under the Uttar Fasal Prabandhan Yojana, a state sector initiative run by the Horticulture and Food Processing Department.

Along with this, they will be able to provide their important support in giving a unique identity to the apple produce of Uttarakhand.

- ANI

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Reader Comments

P
Priya S
As someone from Dehradun, I've seen how our farmers struggle with middlemen. The 50% subsidy on cartons is a game-changer! But government should also ensure proper implementation so benefits actually reach small farmers, not just big producers.
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Aman W
Good step but government needs to focus on transportation and cold storage facilities too. What's the use of nice packaging if apples get damaged during transport? Uttarakhand's hilly terrain makes logistics very challenging.
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Shreya B
My uncle is an apple farmer in Uttarkashi. For years we've seen produce being sold at throwaway prices. This branding initiative + subsidy will help farmers get better value. Hope they extend this to other fruits like peaches and plums too!
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Varun X
While the initiative is commendable, I'm concerned about the environmental impact of these cartons. Are they biodegradable? We shouldn't solve one problem by creating another. Uttarakhand's beauty lies in its nature - let's protect that too.
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Nisha Z
As a homemaker, I always prefer Uttarakhand apples - they're crisp and sweet! With proper branding, more people will recognize their quality. Maybe next they can work on direct farmer-to-consumer sales through e-commerce platforms? 💻

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