US sales of Hyundai Palisade SUV exceed 500,000 units

IANS April 20, 2025 240 views

Hyundai has achieved a significant milestone with its Palisade SUV, selling over 500,000 units in the US market since its 2019 launch. The automaker is preparing to introduce a second-generation model later this year, featuring both gasoline and hybrid engine options. SUVs continue to dominate the US automotive landscape, representing 78% of vehicle sales in the first quarter. Hyundai remains optimistic about its growth strategy, planning to expand its hybrid and electric vehicle lineup by 2030.

"The US is the world's most competitive SUV market" - Hyundai Motor Statement
Seoul, April 20: Hyundai Motor, South Korea's top automaker, said on Sunday it has sold over 500,000 units of the Palisade sport utility vehicle (SUV) in the United States, as automakers scramble to navigate the global trade turmoil.

Key Points

1

Palisade reaches 506,425 units sold in US market since 2019

2

Second-generation model coming in late 2024

3

SUVs dominate 78% of US vehicle sales

The cumulative sales of the Palisade in the United States reached 506,425 units as of the end of last month, according to Hyundai's sales data.

Hyundai Motor launched the first-generation Palisade SUV in the U.S. market six years ago in 2019. The second-generation model is set to be released there later this year, reports Yonhap news agency.

In 2024, about two-thirds of the Palisade's global sales of 165,745 units came from the U.S. market.

Citing the U.S. as the "world's most competitive SUV market," Hyundai said it will further boost sales there with a diversified SUV lineup composed of the Tucson, Santa Fe and Palisade models.

Of 4.02 million vehicles sold in the U.S. in the January-March period, 3.12 million units, or 78 percent, were SUVs and other multipurpose vehicles, according to automotive sales data firm MarkLines.

The second-generation Palisade SUV will be available in the world's most important automobile market in the second half of the year. Domestically, it was launched in January.

The new Palisade comes with a 3.5-liter gasoline engine or a 2.5-liter turbocharged gasoline hybrid engine for the U.S. market.

Hyundai plans to add the Palisade model with a gasoline hybrid engine and the Palisade XRT Pro model designed for off-road driving for U.S. customers in the second half.

In Korea, models with a 2.5-liter turbo gasoline engine or a 2.5-liter turbo gasoline hybrid engine have been launched.

At its CEO Investor Day held in August, Hyundai announced it will double the number of gasoline hybrid models to 14 by 2030 and increase that of EV models to 21 from six during the same period.

The company also said it aims to sell 2 million all-electric vehicles in global markets in 2030 despite a temporary slowdown in EV models.

But this year, market uncertainties have dramatically increased as U.S. President Donald Trump recently imposed 25 percent tariffs on imported vehicles.

In the January-March period, Hyundai's vehicle sales in the U.S. market jumped 10.1 percent on-year to 203,554 units, helped by SUV models.

—IANS

Reader Comments

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Michael T.
The Palisade is such a solid SUV! We bought one last year and it's been perfect for our family road trips. The third row is actually usable unlike some competitors. Excited to see what the new generation brings! 🚗
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Sarah L.
I'm happy for Hyundai's success but I wish they'd focus more on their EV lineup. The Ioniq 5 is great, but we need more affordable electric options to compete with Tesla.
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James K.
Test drove one last month and was blown away by the luxury features at this price point. That panoramic sunroof is 🔥. Still deciding between this and the Telluride though...
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Alicia P.
The hybrid option is smart but I'm concerned about the tariffs. Will this make the new Palisade significantly more expensive? Hyundai's been doing so well in the US market, it would be a shame if prices jump.
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David R.
As a Palisade owner, I can confirm it's been extremely reliable. 3 years and 45k miles with zero issues. The warranty is fantastic too. Hyundai has really stepped up their game in recent years.
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Tina M.
Interesting that 78% of US sales are SUVs. Makes me wonder if sedans will disappear completely in the next decade. The market shift is real!

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Hyundai Palisade SUV Sales Automotive US Market Electric Vehicles