Key Points

From securing major deals with domestic and international buyers to redefining their brand identity, the women-led enterprises are standing out as the face of business-friendly Uttar Pradesh.

A couple of women entrepreneurs also shared their experience of running their own enterprise and receiving good feedback from buyers at the UPITS.

Kanpur-based entrepreneur Sangeeta Singh said: "This event has been extremely beneficial for me. It is my third consecutive year of participation, and as always, I received an overwhelming response from international buyers. On Saturday itself, I signed an MoU worth $10,000. The efforts of Prime Minister Narendra Modi and Yogi Adityanath governments in promoting women entrepreneurs are remarkable, setting a benchmark in women's empowerment."

Shruti Chandak, from Delhi-NCR, signed MoU with foreign buyers.

She stated: "I am delighted to be part of this event, made possible by the Uttar Pradesh government and Chief Minister Yogi Adityanath. UPITS is a platform that enables women entrepreneurs to take their brands global. I am deeply grateful to the Chief Minister for creating such opportunities."

First-time participant Rabeen Kaur expressed her excitement about participating in UPITS and remarked: "The response to my food products has been excellent, especially from international buyers. I've received high-quality business leads that will soon convert into MoUs. We've already signed a few. The environment here is incredibly encouraging for women entrepreneurs, and I commend the Uttar Pradesh government for its efforts."

Rabeen signed an MoU with a company from Mauritius. The company's representative praised UP government's policies, describing the showcased products as world-class and the event as a memorable experience for fostering international trade.

Notably, women entrepreneurs are among the biggest beneficiaries of state's Ease of Doing Business reforms. The single-window clearance system, simplified investment processes, and tailored incentive packages have transformed Uttar Pradesh into a land of new opportunities.

- IANS