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Key Points

Rakuten has launched an exciting new American Express credit card designed to supercharge your shopping rewards. The card offers impressive Cash Back rates across multiple spending categories, including up to 4% extra on Rakuten purchases and 10% at partner restaurants. With zero annual fees and seamless integration into the Rakuten platform, this card is a game-changer for savvy shoppers. Whether you're buying online or in-store, this card turns everyday spending into meaningful savings.

Key Points: Rakuten Amex Card Unlocks 4% Extra Cash Back Rewards

  • Earn 4% extra Cash Back on Rakuten purchases
  • 10% Cash Back at 22,000+ partner restaurants
  • 2% Cash Back on groceries and dining
  • Zero annual fees for cardholders
3 min read

Unlock Extra Cash Back with the New Rakuten American Express® Card—Exclusive Perks for Smart Shoppers!

Maximize your shopping rewards with Rakuten's new American Express Card—earn up to 4% Cash Back and enjoy exclusive perks across 3,500+ stores.

"The Rakuten Card offers our members a new and rewarding way to shop and earn. - Amit Patel, Rakuten CEO"

San Francisco, July 22

Rakuten, the powerhouse of Cash Back shopping, just launched a game-changing credit card that every savvy shopper needs to know about—the Rakuten American Express® Card, powered by Imprint. Designed exclusively for Rakuten members, this card doesn't just reward your purchases; it supercharges them with some of the best Cash Back offers in the market—all with zero annual fees.

Boost Your Earnings: Extra 4% Cash Back on Rakuten Purchases

Here's the headline grabber: cardholders get an additional 4% Cash Back on top of what they already earn shopping at over 3,500 stores on Rakuten's platform--both online and in-person--with a cap of $7,000 in credit card spending per calendar year. But wait, there's more. If dining is your thing, enjoy a whopping 10% Cash Back when you use your Rakuten Card at any of the 22,000+ Rakuten partner restaurants. That's 5% base + 5% extra!

Rewards Beyond Rakuten: Everyday Purchases Pay Off

Not only does this card shine on Rakuten's platform, but it also rewards you for everyday spending. You'll earn 2% Cash Back on groceries and dining everywhere else, plus 1% on all other purchases. This means every swipe counts toward putting money back in your pocket.

Why This Card Stands Out

Rakuten CEO Amit Patel sums it up best: "The Rakuten Card offers our members a new and rewarding way to shop and earn." Combining Rakuten's trusted Cash Back network with Imprint's cutting-edge tech and American Express's premium benefits makes this card a powerhouse for maximizing rewards.

Will Stredwick from American Express emphasizes that the Rakuten Card brings exclusive offers, experiences, and top-notch security to customers who want more than just a credit card--they want a shopping partner.

Imprint CEO Daragh Murphy adds that this card is designed for today's digital-first customers, offering an intuitive experience alongside exceptional rewards.

Added Perks with American Express Network

When you hold the Rakuten Card, you get access to special Amex Offers for shopping, dining, and travel--including unique experiences in music, theater, and entertainment. Plus, enjoy retail protections like Purchase Protection and Extended Warranty for peace of mind.

How to Get Started

The card is issued through First Electronic Bank via American Express' Agile Partner Platform. Joining is seamless--just sign up through Rakuten and start using the card to unlock these exclusive rewards immediately.

Rakuten's platform itself is free to use. Members can easily shop via the app, browser extension, or website, earning Cash Back both online and in more than 120 physical stores. The best part? The Cash Back stacks with in-store discounts and coupons, maximizing your savings.

Ready to turn everyday spending into serious savings? The new Rakuten American Express(R) Card is here to make your shopping smarter and your wallet happier.

- PRN

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Reader Comments

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Rohit P
The rewards look tempting but I'm concerned about hidden charges. Many cards in India have sneaky fees. Also, will this card work seamlessly with UPI payments? That's become essential for daily transactions here.
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Aditya G
As someone who uses Rakuten regularly for electronics purchases, this could save me thousands! But I hope they expand the physical store network in India beyond the current 120 outlets. Tier 2 cities need love too!
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Sarah B
The dining rewards seem excellent for foodies like me! But I'm curious - does the 10% apply to food delivery apps like Swiggy/Zomato? That would make it perfect for India's growing food delivery market.
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Karthik V
While the offers look good, I wish they'd focus more on essentials like fuel and groceries which form bulk of middle-class spending in India. 2% on groceries is decent but not exceptional compared to some Indian cards.
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Nisha Z
The Amex network benefits are exciting! ✨ But I hope they consider Indian festivals and shopping seasons for special cashback offers. Diwali and Big Billion Days would be perfect for extra rewards!

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