Key Points

Titan Company has made a significant strategic move by acquiring a 67% stake in Dubai-based Damas Jewellery for $283 million. The acquisition marks Titan's ambitious expansion into the Gulf Cooperation Council region, targeting sophisticated luxury jewellery markets. Founded in 1907, Damas operates 146 stores across six countries and represents a valuable entry point for Titan's global growth strategy. The deal signals Titan's commitment to diversifying its international presence beyond its traditional diaspora-focused approach.

Key Points: Titan Buys 67% Damas Jewellery Stake in $283M Gulf Expansion

  • Titan buys 67% stake in Damas for $283 million
  • Strategic expansion into six GCC countries
  • Damas has 146 stores across Middle East
  • Transaction subject to required approvals
2 min read

Titan Company to acquire 67 pc stake in Dubai-based Damas for $283 million

Titan Company acquires majority stake in Dubai-based Damas, marking strategic entry into Middle East luxury jewellery market

"Our ambition for a global jewellery play is moving to the next stage - C.K. Venkataraman, Titan MD"

New Delhi, July 21

Titan Company on Monday announced to acquire 67 per cent stake in Dubai-based luxury jewellery retailer Damas for the enterprise value of AED 1,038 million (over $283 million), as it eyes to expand its presence in the Gulf Cooperation Council (GCC) countries -- the UAE, Saudi Arabia, Qatar, Oman, Kuwait and Bahrain.

The Indian company, through its wholly-owned subsidiary Titan Holdings International, entered into an agreement for the sale and purchase of shares to acquire 67 per cent stake in Damas LLC (UAE), current holding company for Damas jewellery business in GCC countries from Mannai Corporation, according to its stock exchange filing.

"The consideration for the Proposed Transaction is arrived on the basis of the enterprise value of AED 1,038 million. On completion of the acquisition. Titan Holdings would hold 67 per cent of the equity share capital and voting rights in Damas LLC and a path to acquire the balance 33 per cent stake from Mannai after 31st December 2029, subject to conditions agreed upon in the definitive document," the filing read.

The completion of the proposed transaction would be subject to required approvals.

The GCC region is exhibiting robust economic growth, creating a demand for differentiated, high quality offerings rooted in Arabian aesthetic and appealing to sophisticated clientele seeking unique, culturally resonant designs.

Founded in 1907 and headquartered in Dubai, Damas Jewellery stands as Middle East's premier jewellery retailer, with a network presence of 146 stores across the 6 GCC countries.

"After successfully establishing Tanishq in the GCC countries and the USA, our ambition for a global jewellery play is moving to the next stage. With the Damas acquisition, Titan Company is stepping out

from its diaspora focus into other nationalities and ethnicities," said C.K. Venkataraman, Managing Director of Titan.

Damas became a subsidiary of Mannai in 2012, and the time has come for investment in the next phase of its expansion in the region.

"So, we are delighted that Titan is taking the opportunity to invest in the future of Damas. Both Titan and Damas share the same values in terms of passion for beautiful jewellery, innovative design and dedicated customer service," said Alekh Grewal, Group Chief Executive Officer of Mannai Corporation.

- IANS

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Reader Comments

P
Priya S
As an NRI in Dubai, I'm thrilled! Damas stores are everywhere here, and now they'll have Indian expertise behind them. Hope they introduce more fusion designs combining Arabian and Indian aesthetics 🤩
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Rohit P
₹2,300+ crores is a huge investment! While I support Indian companies going global, I hope Titan maintains its focus on the domestic market too. Our middle class is growing and needs quality jewellery at good prices.
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Sarah B
Interesting strategic move. The GCC jewellery market is worth $30+ billion annually. If Titan can capture even 10% share through Damas, this will be a game-changer for their revenue streams.
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Kavya N
As a jewellery designer, I'm excited to see how this cross-cultural collaboration shapes up! Indian craftsmanship meets Arabian designs could create something truly spectacular for global customers.
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David E
Smart timing with Dubai's economy booming post-Expo 2020. The luxury market there is recovering strongly. This could be Titan's gateway to wider Middle Eastern and African markets too.

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