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Key Points

The Travel Agents Association of India (TAAI) has launched the Rally for Valley campaign to reassure tourists about Jammu and Kashmir's safety. Around 75 travel industry leaders are visiting key destinations like Pahalgam and Gulmarg to assess conditions. TAAI President Sunil Kumar highlights the region's tourism potential, recalling the success of their 2018 Srinagar convention. The initiative aims to boost local livelihoods and encourage travelers to choose Kashmir for vacations.

Key Points: TAAI Launches Rally for Valley to Boost Jammu and Kashmir Tourism

  • TAAI launches Rally for Valley to restore tourism confidence
  • 75 travel company heads participate in the campaign
  • Focus on Pahalgam, Gulmarg, and Sonmarg destinations
  • Reports to be shared with Tourism Minister for policy action
2 min read

TAAI launches Rally for Valley campaign to revive tourism in Jammu and Kashmir

TAAI's Rally for Valley campaign aims to revive tourism in Jammu and Kashmir, promoting safety and supporting local livelihoods after the Pahalgam terror attack.

"We want to tell the world that Jammu and Kashmir are safe places to visit. – Sunil Kumar, TAAI President"

Srinagar, June 10

The Travel Agents Association of India (TAAI) has initiated a campaign called "Rally for Valley" to promote tourism in Jammu and Kashmir after the terror attack in Pahalgam. The association aims to showcase the region as a safe destination and support the local livelihood dependent on tourism.

"The primary purpose of this campaign is to promote J-K as a safe tourist destination and support local livelihood. Around 75 travel company heads from across India are participating in the campaign," said Sunil Kumar, the president of The Travel Agents Association of India (TAAI).

"We are committed to the revival of tourism in Jammu and Kashmir. As the President of TAAI, I recall our successful convention in Srinagar in 2018, attracting 700 agents from across India and transforming the region. Following the recent Pahalgam incident, we couldn't remain silent. We've launched the 'Rally for Valley' campaign to promote tourism in Jammu and Kashmir again, " added Sunil Kumar, President of TAAI.

The group will visit tourist destinations like Pahalgam, Gulmarg, and Sonmarg to gather feedback from local tourism stakeholders. The association will submit reports to the Tourism Minister, and each state member will share insights with their local governments.

Sunil Kumar, President of TAAI, emphasised the potential of Kashmir as a tourist destination, stating that the 2018 convention in Srinagar generated significant interest among travel agents and tourists alike.

He added, "We want to tell the world that Jammu and Kashmir are safe places to visit. We believe this is a big opportunity and responsibility for us. People seek holidays to escape stress, routine, and boredom, and TAAI aims to encourage them to choose Kashmir over other destinations, " said Sunil Kumar.

- ANI

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Reader Comments

R
Rajesh K.
This is a great initiative by TAAI! Kashmir is truly heaven on earth and we must support our brothers and sisters there. Tourism is their lifeline. I visited last year and felt completely safe - the locals were so warm. More Indians should explore our own paradise first before going abroad. 👍
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Priya M.
While I appreciate the effort, safety concerns are real after the Pahalgam incident. The government needs to ensure foolproof security first. My family had booked a trip but cancelled after the attack. Maybe they should start with small groups before large-scale promotion?
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Amit S.
Kashmir's economy depends on tourism. When we stop visiting due to fear, we're only hurting ordinary Kashmiris who have nothing to do with terrorism. Salute to TAAI for this bold move! Planning my winter trip to Gulmarg already ❄️
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Sunita R.
The houseboats of Dal Lake, the apple orchards, the snow-capped mountains - Kashmir is pure magic! But authorities must improve infrastructure too. Last time I went, the roads in some areas were terrible. Tourism revival needs better facilities along with security.
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Vikram J.
Instead of just travel agents, they should involve influencers and YouTubers to showcase Kashmir's beauty to younger generations. My kids only know about Switzerland, not that we have something equally beautiful in our own country!
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Neha T.
The timing is perfect right before the Amarnath Yatra season. This will give confidence to pilgrims too. But TAAI should work closely with security forces and have proper emergency plans. Jai Hind!

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