Key Points

India's electronics market is experiencing a remarkable transformation with recent GST rate reductions. Consumer durable stores are witnessing increased footfall and strong sales momentum during the festive season. Industry experts predict this tax rationalization will make electronic devices more affordable and stimulate domestic demand. The changes are expected to not only boost consumption but also support India's electronics manufacturing ecosystem.

Key Points: GST Cut Sparks Electronics Sales Boom in India

  • GST rates slashed from 28% to 18% for major appliances
  • Consumer electronics stores report increased footfall
  • Festive season expected to drive significant device purchases
  • Digital inclusion may improve with potential future tax cuts
2 min read

Strong uptick seen in electronics sales as GST rate cuts kick in

Electronics industry sees major sales surge as GST rate reduction makes devices more affordable during festive season

"We saw a very strong uptick on the first day of the sale - Tarun Pathak, Counterpoint Research"

New Delhi, Sep 23

With GST rate rationalisation now a reality, the domestic electronics industry is witnessing a strong uptick with the onset of the festive season amid various online sales across e-commerce platforms, experts said on Tuesday.

The industry watchers welcomed the reduction of GST on air conditioners, televisions and dishwashers from 28 per cent to 18 per cent.

This long-standing demand of the industry will make appliances more affordable, unlock domestic demand, and boost consumption, which is vital for scaling India’s electronics manufacturing, said Pankaj Mohindroo, Chairman, ICEA.

“We also remain hopeful that the rationalisation of GST on smartphones and laptops from the current 18 per cent to 5 per cent will be considered in the future, given its potential to improve affordability and strengthen digital inclusion,” he mentioned.

With the GST rate cuts, consumer durable stores across the country witnessed a noticeable uptick in footfall.

“We saw a very strong uptick on the first day of the sale. The sentiments are positive across channels. One of the key trend we have observed that within electronics the purchase enquiries are spread across different product categories than skewing towards few, highlighting a strong consumer interest. We are anticipating a very strong festive season this year,” Tarun Pathak, Research Director at Counterpoint Research, told IANS.

The approval of GST 2.0 is a landmark reform in India’s tax journey. By simplifying the structure and creating predictability, it lays a stronger foundation for growth - with stimulated demand and ease of doing business.

The simplified GST structure, combined with festive season promotions, could also boost smartphone sales through attractive discounts.

“Lower taxes make devices more affordable, encouraging upgrades and replacements. With extra disposable income, consumers are likely to prioritise new purchases. Together, these factors could drive premium as well as value-for-money smartphone purchases,” Prabhu Ram, VP-Industry Research Group (IRG) at CMR, told IANS.

—IANS

- IANS

Share this article:

Reader Comments

R
Rohit P
This is exactly what our economy needed. Lower GST means more people can afford electronics, which boosts manufacturing and creates jobs. Hope they reduce smartphone GST next!
M
Michael C
While the rate cuts are welcome, I hope the government ensures that manufacturers actually pass on the full benefit to consumers. Sometimes companies don't reduce prices proportionately.
A
Ananya R
Just bought a new TV during the Amazon sale! The GST reduction made a difference of almost ₹5,000. Perfect for watching cricket World Cup matches! 🏏
S
Sarah B
Great move for digital India. If they reduce GST on laptops and smartphones to 5%, it will really help students and small businesses. Education and entrepreneurship will get a boost.
V
Vikram M
The timing with festive season is perfect. This will definitely boost consumer sentiment. Already seeing good deals on Flipkart and other platforms. Time for some shopping! 💻📺

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

Leave a Comment

Minimum 50 characters 0/50