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Key Points

Star Localmart is aggressively expanding to five Indian states, targeting Rs 5000 crore revenue in five years. The company’s COCO model ensures operational efficiency while supporting local brands and farmers. It aligns with Viksit Bharat by creating rural jobs and training local talent. The retail chain aims to redefine rural shopping with 3000 stores by 2030.

Key Points: Star Localmart Targets Rs 5000 Crore Revenue with 5-State Expansion

  • Expanding to Maharashtra, Karnataka, Andhra, Telangana, and Goa with COCO model
  • Mixing 50% national, 30% regional, and 20% local brands
  • Aligning with Viksit Bharat 2047 via rural job creation
  • Recruiting and training local talent for sustainable growth
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Star Localmart expands to 5 states, targets Rs 5000 crore revenue in next 5 years

Star Localmart plans 3000 stores across 5 states, aiming Rs 5000 crore revenue in 5 years while boosting rural employment and local brands.

"Our Rs 5000 crore target represents our commitment to empowering rural communities and driving inclusive economic growth. – Srinivas Kolluru, Ghodawat Retail"

New Delhi, August 16

Star Localmart, the rural-first supermarket chain by Ghodawat Retail Pvt Ltd, has announced aggressive expansion plans across five Indian states -- Maharashtra, Karnataka, Andhra Pradesh, Telangana, and Goa -- as it eyes a revenue milestone of Rs 5000 crores over the next five years.

The company, which currently operates over 129 stores in Maharashtra and Karnataka, plans to scale up to 3,000 stores by 2030, reinforcing its vision of becoming India's largest rural retail chain.

The company is poised to boost its ambitions by implementing a dynamic and scalable model, known as COCO (Company-Owned, Company-Operated). This innovative approach will further enhance the operational efficiency of the stores while ensuring balanced control over its expansion initiatives, positioning the company for robust growth in India's competitive retail landscape, the company said in a statement.

Srinivas Kolluru, Business Head, Ghodawat Retail Pvt. Ltd., said, "Star Localmart is entering a pivotal growth phase. Our Rs 5000 crore target is more than just a number -- it represents our commitment to empowering rural communities, generating jobs within the vicinity, supporting local entrepreneurs and farmers, and driving inclusive economic growth. With the right mix of local insights and strategic execution, we are building a future-ready retail network that serves both people and progress."

The company is redefining neighbourhood grocery shopping in the rural areas by equipping the smaller towns with modern supermarkets. Currently, the company sells over 3,000 different types of stock-keeping units (SKUs), which are a mix of Star and other national as well as regional brands. It stocks 50 per cent national, 30 per cent regional, and 20 per cent local brands, demonstrating consumer preference and trust.

The company's growth is aligned with the Government of India's 'Viksit Bharat 2047' vision, contributing to rural development through employment generation, skill-building, and access to quality goods and services.

In line with this, the company is addressing talent and employability gaps in rural areas by recruiting and training local management trainees from regional colleges, launching employee referral programs, and leveraging social media to attract young talent.

These initiatives have not only streamlined recruitment but have also created sustainable job opportunities across towns and villages, the company said.

Star Localmart, the retail arm of Sanjay Ghodawat Group (SGG), commenced its operations in 2020 with mission to bring "Modern Retail Experience" to smaller towns of India.

- ANI

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Reader Comments

S
Shreya B
While the expansion sounds impressive, I hope they don't end up killing local kirana stores. Our family has been running a small grocery shop for generations. Modern retail should coexist with traditional businesses.
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Arjun K
Great to see focus on rural employment! The management trainee program for local graduates is a game-changer. More companies should follow this model of developing talent from smaller towns.
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Priya S
The 50-30-20 brand mix strategy is smart! Supporting regional brands while keeping national options available. My hometown in Karnataka would benefit from this - tired of traveling 50km for decent shopping options.
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Vikram M
Rs 5000 crore in 5 years seems ambitious but achievable if they maintain quality. Hope they don't compromise on customer service like many chains do after rapid expansion. Rural customers deserve good service too!
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Kavya N
Finally someone thinking about rural India properly! Not just metros getting all the development. The employment generation and skill building mentioned aligns perfectly with our PM's vision. 👏
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Michael C
Interesting COCO model implementation. In Western markets, we've seen similar approaches work well for quality control. Hope they maintain their local flavor while scaling up - that's what will make them stand out.

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