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Key Points

Sri Lanka is launching a major tourism push in southern India with roadshows across three cities. The events will feature B2B meetings between Sri Lankan and Indian travel industry professionals. Over 40 stakeholders from Sri Lanka's tourism sector are participating in the initiative. The roadshows aim to position Sri Lanka as a year-round destination for Indian travelers.

Key Points: Sri Lanka Tourism Roadshows Target Indian Visitors in Tamil Nadu

  • Roadshows scheduled across three major Tamil Nadu cities starting October 6
  • Over 40 Sri Lankan tourism stakeholders participating in B2B meetings
  • Events aim to highlight Sri Lanka's rich attractions and tourism resilience
  • Each roadshow expected to draw 200+ Indian travel agents and media
2 min read

Sri Lanka Tourism to hold roadshows in India to boost visitor arrivals

Sri Lanka launches tourism roadshows in Madurai, Coimbatore, and Chennai to boost Indian arrivals and strengthen bilateral tourism ties with over 40 stakeholders.

"promote Sri Lanka as a year-round destination for all segments of travellers - Sri Lanka Tourism Promotion Bureau"

New Delhi, Oct 5

Sri Lanka's Tourism Ministry is ramping up promotions for Indian travellers through roadshows and networking events in southern India next week, with the goal of increasing arrivals and strengthening tourism relations between the two countries, a report has said.

A series of roadshows (B2B) and networking evenings are scheduled to take place in Madurai on October 6, Coimbatore on October 8, and Chennai on October 10, a report from Mawrata News said.

The Sri Lanka Tourism Promotion Bureau (SLTPB) and the Sri Lanka Convention Bureau (SLCB) are jointly organising these events to promote Sri Lanka as a year-round destination for all segments of travellers, the report added.

Aimed at attracting more visitors from southern India and strengthening the bilateral ties, the roadshows will highlight the island’s thriving tourism industry, rich attractions, resilience, and steady growth.

The delegation, led by Vijitha Herath, Minister for Foreign Affairs, Foreign Employment and Tourism, and Ruwan Ranasinghe, Deputy Minister of Tourism, includes officials from the SLTPB and SLCB, accompanied by over 40 stakeholders from the Sri Lankan tourism sector, and will attend the event in Tamil Nadu.

The group represents Destination Management Companies (leisure and MICE), leading hotels and resorts, tour operators, and other tourism-related service providers from Sri Lanka.

During the roadshows, industry stakeholders will participate in B2B interactions with their Indian counterparts in each city. Each event is expected to draw over 200 participants, including Indian travel agents, prominent industry figures, and members of the media, the report noted.

Sri Lanka is at a critical juncture, with its prospects for 2026 clouded by external shocks. Economic growth is forecast to slow to 3.3 per cent as the United States imposes a 20 per cent tariff on key Sri Lankan exports, according to a report.

- IANS

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Reader Comments

R
Rohit P
Smart move by Sri Lanka focusing on South India. The cultural and linguistic similarities make it an easy choice for Tamil Nadu travelers. Hope they offer some good package deals during these roadshows.
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David E
While promoting tourism is good, I hope Sri Lanka addresses its economic challenges first. The 20% US tariff mentioned in the article could really hurt their economy. Tourism alone won't solve their deeper issues.
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Ananya R
As someone from Chennai, I'm excited about this! Sri Lanka has been on my travel list for so long. The roadshow in Chennai might finally convince me to book that trip. Looking forward to learning about new travel packages! ✈️
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Karthik V
Good initiative but I hope they improve visa processing for Indian tourists. Last time I applied, it took much longer than expected. Streamlining this would really boost numbers.
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Sarah B
This bilateral tourism cooperation is exactly what both countries need. Stronger people-to-people connections through tourism can only strengthen the overall relationship between India and Sri Lanka.

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