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Key Points

Sony Music India has formed a groundbreaking partnership with The Hello Group to create THG India, a platform designed to elevate local Indian artists on the global stage. This collaboration combines Sony's deep local knowledge with THG's international touring expertise, offering comprehensive support for artist growth. The partnership promises to provide Indian musicians with professional management, worldwide event bookings, and publishing services. By bridging local talent with global networks, this alliance represents a significant milestone in expanding India's music industry reach.

Key Points: Sony Music India Joins THG for Global Artist Expansion

  • Sony Music India partners with The Hello Group for global artist support
  • THG India launches to amplify Indian music talent worldwide
  • Strategic collaboration offers comprehensive artist development services
  • Aims to bridge local expertise with international touring networks
2 min read

Sony Music India partners with The Hello Group to offer global touring opportunities for local Indian artists

Sony Music India partners with The Hello Group to empower local artists with international touring and management opportunities

"The Indian music scene boasts an incredible wealth of talent - Taylor Jones, THG CEO"

Mumbai, June 5

Sony Music India has announced a strategic partnership with Los Angeles-based global entertainment leader, The Hello Group (THG), to establish THG India.

This collaboration marks a significant international alliance aimed at strengthening the Indian music industry, with a special focus on supporting local Indian artists in the rapidly growing live music scene.

Speaking about the collaboration, Vinit Thakkar, Managing Director, Sony Music India, shared, "This is a great moment for the Indian music industry and its vibrant creative community. THG India marks our first international collaboration of this scale right here in India, and it serves as a critical bridge. By combining THG's strength in global live touring and their international network with our deep local expertise, we are strategically empowering Indian artists with the resources, seasoned management, and global network essential to truly accelerate their careers and resonate on the international stage."

Taylor Jones, CEO of The Hello Group, emphasized the venture's global implications. He stated, "The Indian music scene boasts an incredible wealth of talent, and its global influence is undeniable. THG India reinforces our deep commitment to building a robust platform for these artists, underpinned by our extensive experience in live touring, artist development and publishing. With our dedicated team in Mumbai and our proven track record of orchestrating worldwide tours for top-tier artists, we are uniquely poised to amplify India's voices like never before."

A source revealed that this partnership combines Sony Music India's deep local expertise and wide presence in the Indian music scene with THG's well-established global network specializing in live tours and artist growth.

Operating under The Hello Group's extensive international framework, THG India will deliver full-spectrum support for artists, encompassing professional management, worldwide live event bookings, and publishing services. Through this collaboration, Indian artists gain a smooth and supported entry into global markets, backed by a skilled team with a strong track record.

THG's publishing arm boasts an impressive track record with over 50 Billboard #1 chart results and numerous platinum-certified singles and albums in Asia for artists such as BTS, NCT 127, ITZY, IVE, Steve Aoki, The Chainsmokers, T.X.T, ENHYPEN, and TWICE. Their booking agency has booked shows and tours for a diverse roster for worldwide tours, including Jeff Satur, Mark Ambor, I.M (of MONSTA X), Matt Steffanina, Sunkis, Greyson Chance, EMEI, C-Kan, Kang Daniel, and others.

- IANS

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Reader Comments

R
Rahul K.
This is fantastic news for our Indian artists! 🇮🇳 Finally, they'll get the global platform they deserve. Our music industry has so much untapped potential - from classical to indie to Bollywood. Hope this helps artists like Prateek Kuhad and Ritviz get bigger international tours!
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Priya M.
Great initiative, but I hope they don't just focus on pop/commercial artists. India has incredible folk and classical musicians who rarely get international exposure. Would love to see someone like Pandit Ravi Shankar's legacy carried forward globally through such platforms.
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Arjun S.
Finally! Our indie scene needs this boost. Artists like The Local Train and When Chai Met Toast have been making amazing music but struggle with international reach. Hope this partnership gives them the wings they need ✈️
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Shreya P.
As someone who follows K-pop, I know THG's work with BTS and other groups. If they can do even half of that for Indian artists, it would be revolutionary! Maybe we'll finally have our own 'BTS moment' from India on global charts 🤞
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Vikram J.
Good move, but I hope they maintain the authenticity of Indian music while making it globally appealing. We don't want our artists to westernize their sound just for international acceptance. Our musical roots are our strength!
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Neha R.
This is exciting! But will they focus only on English/Hindi artists? India has amazing regional talent too - Tamil, Punjabi, Bengali musicians deserve equal opportunities. Language shouldn't be a barrier to global success.

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