Key Points

Consumer staples demand remained sluggish in Q1 FY26, particularly in urban areas. Rural markets, however, are showing early signs of recovery. High raw material costs continue to pressure margins, but relief is expected in Q2. A healthy monsoon and macroeconomic improvements may boost demand in coming quarters.

Key Points: Consumer Staples Demand to Revive in Q2 2025 as Raw Material Prices Soften

  • Weak urban demand persists in Q1 FY26
  • Rural markets show gradual recovery signs
  • High-cost inventory impacts gross margins
  • Monsoon delays hurt summer product sales
2 min read

Softened raw material prices will revive consumer staples demand in Q2 2025: Report

Motilal Oswal report predicts recovery in consumer staples demand by Q2 2025 due to easing raw material costs and improving rural consumption.

"No material uptick in demand trends is expected in 1QFY26 as they continue to mirror recent historical quarters. – Motilal Oswal Report"

New Delhi, July 8

Consumer staples demand in India continued to remain weak in the first quarter of FY26, primarily due to sluggish urban consumption however the situation is expected to improve in the second quarter, according to a report by Motilal Oswal.

The report highlighted that there was no material improvement in demand trends in the April-June quarter, as consumption patterns continued to mirror those seen in recent quarters.

It stated "No material uptick in demand trends is expected in 1QFY26 as they continue to mirror recent historical quarters. Demand remained impacted by weakness in urban consumption".

The report mentioned that urban demand remained under pressure, while rural markets showed signs of gradual recovery. Additionally, the early onset of the monsoon season negatively affected the demand for summer-led products, home insecticides (HI), and out-of-home consumption categories.

Although the report also noted that the raw material (RM) prices have softened, the benefits of this decline are expected to be visible from the second quarter of FY26 onwards.

This is because many companies are still carrying high-cost RM inventory, especially in key inputs like tea, wheat, palm oil, and edible oils. As a result, gross margins for consumer staples companies under coverage are expected to contract by 170 basis points year-on-year in Q1FY26.

Similarly, EBITDA margins are likely to shrink by 130 basis points due to high inventory costs and negative operating leverage.

Despite this challenging environment, some support for overall revenue growth in Q1FY26 came from price hikes taken by companies. However, volume growth is expected to remain in the low- to mid-single digits.

Looking ahead, the report expects demand trends to improve gradually in the upcoming quarters. Factors such as a healthy monsoon outlook, income tax benefits, interest rate cuts, and a gradually improving macroeconomic environment are likely to support the recovery in consumption trends across both urban and rural markets.

- ANI

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Reader Comments

S
Shreya B
While the report is optimistic, I'm skeptical about rural recovery. My village in Bihar still has many families cutting back on even basic items like biscuits and soap. Government needs to do more than just hope for good monsoon!
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Arjun K
Interesting analysis! As someone working in FMCG sales, I can confirm urban demand is really weak. People are preferring unbranded/local products to save money. Hope the predicted interest rate cuts materialize soon to boost spending.
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Priya S
The report misses one key point - companies are still not passing full benefits of cheaper raw materials to consumers! My monthly grocery bill hasn't reduced despite palm oil prices falling. Corporate greed is real 😤
M
Michael C
Working in Mumbai's financial sector, I see this as positive for FMCG stocks. The Q2 recovery thesis makes sense - lower input costs + monsoon boost + possible rate cuts = perfect recipe for sector revival. Time to accumulate HUL and ITC shares!
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Kavya N
As a homemaker, I've noticed brands reducing pack sizes instead of cutting prices (looking at you, biscuits and detergent companies!). Hope this report means we'll finally see some relief in our household budgets soon 🤞

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