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Key Points

Samsung Electronics has kicked off high-level strategy meetings to navigate global uncertainties, including U.S. trade policies and Middle East tensions. The DX division will refine launch plans for the Galaxy Z Fold 7 and Flip 7 while addressing new U.S. tariffs on appliances. Meanwhile, the DS division grapples with Samsung’s loss of DRAM market leadership to rival SK hynix. Executive Chairman Lee Jae-yong is notably absent from the discussions.

Key Points: Samsung Executives Meet Amid Global Market and Trump Trade Challenges

  • Samsung reviews Trump-era trade risks and supply chain vulnerabilities
  • Galaxy Z Fold 7 and Flip 7 launch plans under discussion
  • DS division tackles DRAM market loss to SK hynix
  • Executives assess U.S. tariffs on home appliances
2 min read

Samsung kicks off strategy meetings amid global market challenges

Samsung holds strategy talks on Trump tariffs, foldable phones, and semiconductor competition as SK hynix overtakes DRAM market share.

Samsung kicks off strategy meetings amid global market challenges
"Samsung lost its top DRAM spot to SK hynix as market share fell to 34.4% in Q1 – Omdia"

Seoul, June 17

Samsung Electronics has begun executive-level meetings to discuss business strategies for the second half of the year amid growing uncertainties in global markets, industry sources said on Tuesday.

The biannual meetings, held in June and December, are led by the heads of each business division. Executives review regional and business-specific issues and discuss sales strategies and goals for the upcoming months, reports Yonhap news agency.

The three-day session, scheduled to run through Thursday, is expected to focus on navigating mounting global uncertainties, including shifting trade policies under U.S. President Donald Trump's second administration and escalating geopolitical tensions in the Middle East.

Executives will also assess supply chain vulnerabilities and consider region-specific responses, the sources said.

As in previous years, Executive Chairman Lee Jae-yong is not expected to attend.

The DX division is set to review launch plans for the latest versions of Samsung's foldable smartphones -- the Galaxy Z Fold 7 and Galaxy Z Flip 7 -- as well as regional marketing strategies.

The division is also expected to discuss measures in response to the inclusion of home appliances on the list of derivatives subject to a 50 percent U.S. tariff on steel imports.

The DS division, which oversees Samsung's semiconductor business, is expected to hold in-depth discussions on sales strategies and ways to enhance long-term competitiveness.

Samsung lost its top spot in the global dynamic random access memory (DRAM) market to SK hynix Inc. in the first quarter and continues to face challenges in high-bandwidth memory (HBM) and foundry operations.

Samsung's global DRAM market share fell to 34.4 percent in the first quarter from 38.6 percent the previous quarter. In contrast, SK hynix's share rose from 36 percent to 36.9 percent, overtaking Samsung for the first time, according to market research firm Omdia.

—IANS

- IANS

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Reader Comments

R
Rahul K.
Samsung needs to focus more on the Indian market! We're the fastest growing smartphone market but their pricing strategy is making Chinese brands more attractive. Hope they discuss better deals for Indian consumers 🇮🇳
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Priya M.
Losing DRAM market share is worrying. As someone working in IT, I know how crucial memory chips are. Samsung should invest more in R&D rather than just marketing gimmicks like foldable phones. Quality over quantity!
A
Arjun S.
Their foldable phones are innovative but too expensive for most Indians. ₹1.5 lakh for a phone? 😳 They should make budget versions for developing markets like ours. Xiaomi and Realme are eating their lunch here.
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Sunita R.
I've been using Samsung phones for 10 years but their after-sales service in India needs improvement. Hope they discuss better customer support in these meetings. Good products but poor service ruins the experience.
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Vikram J.
Interesting that Chairman Lee isn't attending. Leadership matters in tough times. Maybe they should focus less on competing with Apple in premium segment and more on regaining semiconductor dominance. That's where the real money is!
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Neha P.
US tariffs will definitely impact prices globally. As an Indian consumer, I'm worried Samsung might pass these costs to us. They should consider shifting some manufacturing to India - we have great incentives under Make in India! 🤞

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