Key Points

The luxury home segment is gaining massive popularity among Indian buyers. Most purchasers are end-users rather than investors looking for properties. People are increasingly dissatisfied with affordable housing options due to poor locations and construction quality. Meanwhile, home prices have surged over 50% in major cities within just two years.

Key Points: Rs 90 Lakh to 1.5 Crore Homes Most Preferred by Indian Buyers

  • 36% of buyers prefer Rs 90 lakh-1.5 crore luxury homes
  • 65% of prospective buyers are end-users rather than investors
  • 63% consider real estate the most preferred investment class
  • 81% of property seekers concerned about rising home prices
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Rs 90 lakh-Rs 1.5 crore segment emerges as 'most preferred' among 36 pc Indian homebuyers

ANAROCK report reveals 36% of Indian homebuyers prefer Rs 90 lakh-1.5 crore segment, with 65% being end-users. Luxury real estate demand surges as affordable housing dissatisfaction grows.

"These findings dovetail disturbingly with the documented demand contraction for affordable housing - Anuj Puri, ANAROCK Group"

New Delhi, Sep 8

More than 36 per cent of potential homebuyers in India chose the Rs 90 lakh to Rs 1.5 crore segment as their "most preferred" option in the first half of 2025, suggesting a greater trend towards premium and luxury real estate, a report said on Monday.

Meanwhile, 25 per cent prefer homes priced between Rs 45 lakh and Rs 90 lakh, ANAROCK said in its report.

According to the report, more than 65 per cent of the prospective buyers are entering the market as end-users, with investors appearing to be taking a measured pause.

"Among all cities, Bengaluru has the largest share (43 per cent) of buyers seeking property specifically for investment; the remaining 57 per cent are end-users," the report noted.

The report highlights that Delhi-NCR has the lowest share of investors at 26 per cent, with 74 per cent seeking to buy as end-users.

Around 63 per cent of buyers consider real estate as the 'most preferred' investment asset class -- a 4 per cent increase over the previous year.

The report also stated that 62 per cent of aspiring buyers of affordable housing are dissatisfied with the current available options in the market, with 92 per cent of these being unhappy with the project locations.

As much as 90 per cent of buyers stated that these projects are of low construction quality and are 'poorly designed', whereas 77 per cent of respondents find the unit sizes too small to be of utility and interest, the report highlighted.

"These findings dovetail disturbingly with the documented demand contraction for affordable housing, or homes priced at or under Rs 45 lakh," said Anuj Puri, Chairman, ANAROCK Group.

The report highlighted that rising home prices are a major concern for over 81 per cent of property seekers across India.

The top seven cities have seen average residential prices rise by over 50 per cent in the last two years (from Rs 6,001 per square feet in Q2 2023 to Rs 8,990 square feet by Q2 2025.

- IANS

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Reader Comments

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Rohit P
Rs 90 lakh to 1.5 crore as "most preferred"?? This data must be from metro cities only. In tier 2 cities, this price range is still luxury. The affordability crisis is real - prices up 50% in 2 years is insane!
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Arjun K
Good to see 65% are end-users. Real estate should be for living, not speculation. The investor pause might actually help stabilize prices. Bengaluru's 43% investment buyers explains why prices there are so high!
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Sarah B
As someone working in real estate, I can confirm the shift towards premium properties. People want better amenities, security, and locations. The affordable segment has really failed in delivering quality projects.
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Vikram M
The government needs to focus on improving affordable housing. 92% unhappy with locations and 90% with construction quality? This is a serious issue for middle-class families who can't afford crore-plus homes.
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Michael C
Interesting how real estate remains the preferred investment despite rising prices. Indians still trust property more than stocks or mutual funds. The emotional attachment to owning a home is very strong in our culture.

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