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Key Points

Rohan Sippy recently expressed his admiration for Aamir Khan's new distribution model for 'Sitaare Zameen Par'. Instead of opting for traditional subscription-based OTT platforms, Aamir plans to distribute the movie using a pay-per-view model on YouTube. Sippy notes that while this concept isn't entirely new, with Kamal Haasan having attempted a similar strategy before, Aamir's approach through the internet could have far-reaching impacts. Sippy's insights highlight Aamir's trendsetting nature, potentially paving the way for future film distribution innovations.

Key Points: Rohan Sippy Praises Aamir Khan's Innovative Film Strategy

  • Rohan Sippy praises Aamir Khan's initiative for film distribution
  • Aamir Khan uses YouTube over traditional OTT for 'Sitaare Zameen Par'
  • Rohan compares Aamir's plan to Kamal Haasan's similar attempt
2 min read

Rohan Sippy reveals what he thinks of Aamir Khan's new model for 'Sitaare Zameen Par'

Rohan Sippy lauds Aamir Khan's shift to pay-per-view for 'Sitaare Zameen Par' via YouTube.

"Aamir has always been a trendsetter. - Rohan Sippy"

Mumbai, June 1

Director Rohan Sippy, who is receiving a lot of positive response to his recently released 4th season of the hit OTT series ‘Criminal Justice’, has lauded Bollywood superstar Aamir Khan for being a pioneer in Hindi cinemas.

Rohan spoke with IANS for an interview, and expressed his appreciation for the Bollywood superstar. Aamir is trying to go the pay-per-view route for the distribution of his upcoming film ‘Sitaare Zameen Par’ after its theatrical run. Aamir is skipping the subscription-based OTT platform, and has turned to the open platform YouTube for the film’s OTT vertical.

He told IANS, “There are always new ways and opportunities, we will only know in the future how impactful Aamir Khan’s this initiative will be. Aamir has always been a trendsetter. However, this is something we can't tell in advance, I'm sure, it's a good film, people will want to watch a good film”.

He further mentioned that Aamir’s idea isn’t novel, and has been done in the past by an even bigger star, the Ulaganayagan Kamal Haasan when he decided to release his film ‘Vishwaroopam’ on DTH using the pay-per-view model.

He shared, “The concept of pay-per-view is not new, but what Aamir is doing, is a new way to do it, and that is through the Internet, which promises a massive reach. I remember, Kamal Haasan had a film, he was trying to do it, at that time he was trying through DTH, but finally he couldn't do it, but so, so it's not a new idea”.

“Having said that, it's an idea that has potential, hopefully it will be something that can help, and help producers be independent and make the stories they want, they will also get the benefit of that. They will make something with conviction, they will invest their money, it should be like this, then you should also get the benefit of it. But how much of it is successful that time will only tell”, he added.

Produced by Applause Entertainment in association with BBC Studios India and Directed by Rohan Sippy, ‘Criminal Justice’ season 4 is available to stream on JioHotstar.

- IANS

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Reader Comments

P
Priya K.
Aamir Khan always thinks outside the box! 👏 Pay-per-view on YouTube could be a game-changer for regional cinema too. Hope this model makes films more accessible to smaller towns where OTT subscriptions are still expensive.
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Rahul D.
Not sure if this will work in India where people are used to free content. Remember when Kamal Haasan tried this? Even big stars struggle with paid models. But if anyone can pull it off, it's Mr. Perfectionist!
A
Ananya S.
Love how Rohan Sippy gives credit where it's due. Both Aamir and Kamal are visionaries. But YouTube? Really? The quality won't match Netflix/Prime. Hope they at least offer 4K option for paying viewers.
V
Vikram J.
Finally someone challenging the OTT monopoly! Big platforms dictate terms to producers. If successful, this could bring back mid-budget films that don't fit the 'streaming algorithm'. Fingers crossed 🤞
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Sunita M.
As a mother, I appreciate Aamir's choice of meaningful cinema like Taare Zameen Par. But ₹200-300 per view? That's 2 days' grocery budget for many families. Wish there was a sliding scale pricing.
K
Karan P.
Smart move considering YouTube's reach in Bharat (beyond metros). But piracy will be a huge challenge. Remember how 'Laal Singh Chaddha' leaked within hours? Need robust digital rights management first.

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