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Reliance Revives 75-Year-Old SIL Brand: A Major Foray into Packaged Foods

Reliance Consumer Products is making a big move into the packaged foods market. They've chosen to lead this charge by bringing back the beloved 75-year-old SIL brand. The relaunched range includes noodles, jams, ketchups, and more, all updated for today's tastes. This strategic step aims to build an accessible, value-driven food portfolio for Indian households.

Key Points: Reliance Consumer Products Relaunches SIL Brand for Food Entry

  • RCPL's flagship food brand SIL returns with a fresh, contemporary identity for modern families
  • The initial portfolio includes noodles, jams, ketchups, sauces, and spreads
  • Products are developed with natural ingredients to blend heritage taste with modern convenience
  • The move anchors RCPL's vision to reintroduce and strengthen India's cherished legacy brands
2 min read

Reliance Consumer Products brings back SIL to mark its comprehensive entry into food segment

Reliance Consumer Products marks its entry into packaged foods by relaunching the 75-year-old SIL brand, offering noodles, jams, ketchups, and sauces for modern households.

"The relaunch of SIL represents a significant milestone in RCPL's growth journey as we make our first comprehensive entry into the packaged foods space. - Ketan Mody, Executive Director, RCPL"

Bengaluru, December 16

Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited (RIL), today announced a significant expansion into the packaged foods market with the relaunch of 75-year-old legacy foods brand SIL as its flagship offering in the segment.

According to the company release, this marks RCPL's comprehensive foray into the food category. Beginning with SIL's new portfolio across noodles, jams, ketchups, sauces and spreads.

Revitalised with a fresh, contemporary identity, the new SIL brings back the flavours generations loved, now developed to meet the taste, quality and value expectations of modern Indian families.

As RCPL's flagship foods brand, SIL, anchors the company's first major foray into the packaged foods category and sets the foundation for a robust, future-ready foods portfolio.

Staying true to RCPL's promise of delivering global-quality products at affordable prices. SIL returns as a wholesome, accessible and value-driven food brand for Indian households.

The revival of SIL also marks a significant step in RCPL's vision to build a future-forward FMCG business and to reintroduce and strengthen India's cherished legacy brands.

Ketan Mody, Executive Director, Rellarice Consumer Products Limited, said, "The relaunch of SIL, represents a significant milestone in RCPL's growth journey as we make our first comprehensive entry into the packaged foods space. By introducing Sit as our flagship foods brand, and expanding it across noodles, jams, ketchups, sauces and spreads, we aim to build a strong and accessible foods portfolio for every household Sil embodies the perfect blend of heritage and innovation, enabling us to bring high-quality, value-driven food products inspired by India, meant for the world"

The relished SIL range brings back the flavours generations grew up with, now crafted for today's consumers. The noodles portfolio includes four variants: Masala, Atta with Veggies. Korean K-Fire and Chow Chow with convenient pricing starting at PS SIL Ketchup, made from real tomatoes and free from artificial ingredients or synthetic colours, offers pure, everyday flavour with packs starting at 1.

The SIL Moxed Fruit Jam, made using eight real fruits and 22% more fruit content, delivers a rich, fuller taste in 100g, 200g and 500g packs starting at 122

For over 75 years, Sill has brought flavour and delight to indian hosanctos. The reheated portfolio is backed by deep consumer research and developed with natural, high-quality ingredients to deliver modern convenience with nostalgic taste.

- ANI

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Reader Comments

P
Priya S
Good to see an old Indian brand being revived. But I hope this isn't just about nostalgia. The promise of "global-quality at affordable prices" needs to be real. We need more transparency about ingredients, especially for ketchup and jams. No artificial colours is a good start 👍
R
Rohit P
Reliance entering every sector! From telecom to retail and now FMCG. Hope this creates more competition and brings down prices for consumers. The Korean K-Fire noodles sound interesting. Will definitely look for them in my local Reliance Smart store.
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Michael C
As someone who has lived in India for a few years, it's fascinating to see the business landscape. Reviving a 75-year-old brand is a powerful strategy. Blending heritage with modern tastes like "Korean K-Fire" shows they understand the current market. Smart play.
S
Shreya B
My main concern is value for money. "Starting at ₹1" for noodles sounds great, but what's the actual quantity? Many companies lure with a low entry price for a tiny pack. Hope SIL delivers on the "wholesome and accessible" promise for middle-class families like mine.
K
Karthik V
"Inspired by India, meant for the world" – I like that vision. If the quality is good, this could be a great 'Made in India' brand for the global shelf. The focus on natural ingredients in ketchup is the right move. Best of luck to the team! 🚀

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