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Key Points

Union Minister Sanjay Seth has launched a state-level Swadeshi campaign in Ranchi to promote indigenous products. He went shop-to-shop urging business owners to take a pledge to stock only Swadeshi goods. The initiative follows PM Modi's Independence Day appeal for a self-reliant India. Many traders have committed to returning foreign items and exclusively selling domestic products.

Key Points: MoS Sanjay Seth Launches Swadeshi Campaign in Ranchi for Self-Reliant India

  • Minister Seth places stickers on shops promoting indigenous goods
  • Campaign route covers major Ranchi markets like Albert Ekka Chowk
  • Jharkhand Chamber of Commerce joins the initiative
  • Traders pledge to return foreign items and go Swadeshi
2 min read

Ranchi: MoS Sanjay Seth launches 'Swadeshi' campaign to build self-reliant India

Union Minister Sanjay Seth launches "Adopt Swadeshi" campaign in Ranchi, urging traders to sell indigenous goods and support PM Modi's self-reliant India vision.

"My definition of Swadeshi is very simple... the sweat must belong to our countrymen - Prime Minister Narendra Modi"

Ranchi, Aug 27

The state-level campaign “Adopt Swadeshi – Build a Self-Reliant India” was officially launched in Jharkhand's Ranchi on Wednesday by Union Minister of State for Defence, Sanjay Seth. The campaign began with Seth placing stickers on various business establishments, encouraging traders to sell and promote indigenous products.

Accompanied by members of social organisations, Seth kicked off the awareness initiative by going shop to shop, urging business owners to take a pledge to stock and promote only Swadeshi goods. The campaign started from Kali Mandir and continued through Albert Ekka Chowk, Pustak Path, Kapda Patti in Upper Bazaar, and extended up to Harmu Road.

Representatives from the Jharkhand Chamber of Commerce, along with traders from various business groups, joined the Minister during the campaign. Their collective presence underlined the wide support the initiative is garnering from the state’s business community.

Speaking on the occasion, Sanjay Seth said, “Our beloved Prime Minister Narendra Modi, on August 15 from the ramparts of the Red Fort, urged the nation to move towards a self-reliant India. He appealed to all shopkeepers—small, big, and industrialists alike—to place stickers reading ‘I sell indigenous goods’ in our establishments.”

Seth extended his gratitude to organisations like the PHD Chamber of Commerce and Industry for participating enthusiastically in the campaign.

“All shops should proudly display that they stock only Swadeshi goods. Many shopkeepers told us they have some foreign items, but they’re ready to return them to the distributors and pledge to avoid selling imported products from now on. This is a growing awareness. Many traders are actively joining and taking this to the streets,” he added.

Earlier, on August 26, Prime Minister Narendra Modi had once again emphasised the importance of Swadeshi and the Make in India mission. Speaking at the launch of Maruti Suzuki’s first electric vehicle, e-VITARA, in Gujarat, the Prime Minister declared that Swadeshi must become the “mantra” of progress.

“My definition of Swadeshi is very simple,” PM Modi had said.

“It doesn’t matter whose money is invested—be it in dollars, pounds, black or white currency. What matters is that in the production, the sweat must belong to our countrymen. The money may be someone else's, but the effort must be ours.”

- IANS

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Reader Comments

P
Priya S
While I appreciate the sentiment, I hope this doesn't become another symbolic campaign. We need actual policy changes and infrastructure to make Indian products competitive in quality and pricing.
A
Aman W
PM Modi's definition of Swadeshi is practical - it's about Indian labor and effort rather than just Indian capital. This approach can attract foreign investment while still benefiting our workforce. Smart thinking!
Sneha F
I've started consciously looking for Made in India labels when shopping. It feels good to support local businesses. Small steps from all of us can make a big difference to our economy 💪
K
Karthik V
The challenge will be ensuring quality standards. Indian manufacturers need to step up their game to match international quality if we want people to voluntarily choose Swadeshi products over imports.
M
Meera T
Good to see this movement reaching Jharkhand! Our tribal artisans make such beautiful handicrafts - this campaign should help promote their work and provide them better market access. 🎨

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