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Key Points

Indian media companies took a significant hit in Tuesday's trading session following Trump's tariff announcement. Prime Focus shares fell 5% to hit the lower circuit, while PVR Inox dropped over 3% in early trading. The broader Nifty Media Index also declined by more than 1% as investor sentiment turned negative. This development comes as Trump threatens 100% tariffs on foreign-made films to protect American movie production.

Key Points: Prime Focus PVR Inox Shares Fall After Trump Film Tariffs

  • Prime Focus shares hit 5% lower circuit at ₹175.94 amid media stock selloff
  • PVR Inox dropped over 3% to intraday low of ₹1,067.70 per share
  • Nifty Media Index fell 1.36% as broader sector sentiment turned negative
  • Trump's tariff threat targets films made outside US to protect American movie industry
2 min read

Prime Focus, PVR Inox shares fall up to 5 pc as US announces tariffs on foreign films

Indian media stocks drop up to 5% as Trump announces 100% tariffs on foreign films, impacting companies that export movies to US markets.

"stolen our movie-making business from the United States of America, just like stealing candy from a baby - Donald Trump"

Mumbai, Sep 30

The shares of media and entertainment companies like Prime Focus Limited and PVR Inox Limited fell up to 5 per cent during the intra-day trade on Tuesday after US President Donald Trump announced imposing a 100 per cent tariff on movies made outside the United States.

The move will likely impact Indian companies that export films in various domestic languages to the US. These companies get immense business from the diaspora.

The shares of Prime Focus Limited fell 5 per cent to hit a lower circuit at 175.94 on NSE. The stock opened slightly down at Rs 184.98 in the morning against last session's closing of Rs 185.20. The scrip fell by over 5 per cent in a week. However, in the last 30 days, it rose by over 21 per cent.

Similarly, shares of PVR Inox dropped over 3 per cent in early trading. The scrip opened at Rs 1,090 per share on NSE against last session's closing of Rs 1,100.90. The stock extended the loss following selling in media stocks to hit an intraday low at Rs 1,067.70.

Meanwhile, Nifty Media Index fell by over a per cent. At around 1:41 pm, the index was trading at 1,540.80, down 1.36 per cent.

Earlier, the US President said on the social media platform Truth Social that other countries have "stolen our movie-making business from the United States of America, just like stealing candy from a baby".

Further, Trump said that he will be imposing a 100 per cent Tariff on any and all movies that are made outside of the United States in order to solve this long-standing, never-ending problem.

The threat of tariffs was first raised by the US president in May. Nevertheless, no implementation schedule has been provided.

The new announcement came in addition to fresh 100 per cent tariffs imposed by the US administration on certain pharmaceutical products.

- IANS

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Reader Comments

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Priya S
Just when Prime Focus was recovering well with 21% gains in 30 days, this news hits. Timing couldn't be worse for investors. The intra-day circuit hit shows how sensitive the market is to such announcements. Better to wait and watch before making any investment decisions.
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Michael C
While I understand the concern, maybe this is an opportunity for Indian cinema to focus more on domestic and other international markets. We have huge untapped potential in Europe, Middle East, and Southeast Asia. Time to diversify rather than depend heavily on one market.
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Ananya R
The comparison to "stealing candy from a baby" is quite offensive. Indian cinema has earned its global audience through quality content and cultural appeal, not by stealing anything. This protectionist approach will hurt cultural exchange more than help anyone. 😕
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Sarah B
As someone who regularly watches Indian movies in US theaters, this is disappointing. The experience of watching Bollywood films with fellow Indians here is something special. Hope this gets resolved soon - the cultural connection matters more than politics.
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Vikram M
The article mentions this is just a threat with no implementation schedule yet. Markets are overreacting as usual. Remember how many such announcements don't actually materialize. Long-term investors should see this as a buying opportunity in quality media stocks.

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