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Prajakta Koli Reveals 1990s TV Rules: 'You Have 2 Hours in the Evening'

Prajakta Koli reminisces about the highly structured TV schedules of her childhood. She contrasts that with today's world of endless content across multiple devices. While she acknowledges this diversity can reduce a show's recall value, she disagrees that modern content lacks impact. Prajakta believes the audience now holds the power to decide what stories truly stay in memory.

Key Points: Prajakta Koli on 1990s TV Habits and Modern Content Recall

  • Prajakta recalls TV viewing was restricted to a two-hour evening window in the 1990s
  • She notes the ecosystem has shifted to diverse, multi-device content consumption
  • The onus for a show's recall value now lies with the audience, not broadcasters
  • Despite content overload, some modern stories still create anticipation and lasting impact
2 min read

Prajakta Koli on watching TV in 1990s: 'Used to be told that you have 2 hours in the evening'

Content creator Prajakta Koli contrasts structured 1990s TV viewing with today's on-demand era, discussing how audience power now dictates a show's lasting impact.

"I remember when we were growing up... we used to be told that you have 2 hours in the evening. – Prajakta Koli"

Mumbai, Dec 5

Content creator and actress Prajakta Koli has spoken about how viewing habits have changed since the 1990s, when kids had just a two-hour window and six channels to choose from. She noted that today, the power to determine a show’s recall value rests entirely with the audience.

Sharing her thoughts on the changing content landscape, Prajakta told IANS that growing up, television viewing was restricted and structured.

“I remember when we were growing up, when we used to watch these shows, we used to be told that you have 2 hours in the evening. Now, there are 6 channels on TV. You watch whatever is there,” Prajakta told IANS.

She talked about how the ecosystem has now shifted drastically.

“Today, most people who are consuming content can play something on their TV, on their Mac, or on their iPad. They can have it on their phone. They can have an audio going on. So, it's extremely diverse right now. So, the recall value has also been reduced because of that.”

However, she disagrees with the idea that shows today don’t leave a lasting impact.

“But then again, there are stories every now and then that come through that make you wait. Will it come again? Those questions still come,” she noted.

According to her, it is now the audience that determines what stays in memory.

“So, the onus has moved on to the audience dictating which one will have a recall value and which not. But I don't agree that it doesn't have a recall value,”Prajakta concluded.

Prajakta will next be seen in “Single Papa” on Netflix. Starring Manoj Pahwa, Kunal Kemmu, Prajakta and Ayesha Raza Mishra, the series follows Gaurav Gehlot, a lovable man-child whose emotional age can best be described as “work in progress.”

His sudden decision to adopt a baby right after his divorce, leaves his family so shocked they briefly consider rebooting him. What follows is unprecedented kalesh as the Gehlots scramble to understand how a man who still misplaces his socks plans to raise a whole human.

Single Papa will premiere on December 12 on Netflix.

- IANS

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Reader Comments

S
Sarah B
Interesting perspective. While the abundance of choice is great, I do think it leads to shorter attention spans. We binge a whole series in a weekend and forget it by Monday. The waiting between episodes built anticipation.
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Ananya R
Absolutely! "Mile Sur Mera Tumhara" or the Sunday movie on DD National are core memories. Today's kids won't understand the struggle of adjusting the antenna for Doordarshan! 😂 But we can't deny the convenience now. Looking forward to 'Single Papa'!
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Vikram M
She makes a valid point about audience power. Shows like "Sacred Games" or "Panchayat" have huge recall because WE made them popular through discussion and memes. The power has shifted from broadcasters to us.
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Karthik V
With respect, I feel this romanticizes the past a bit. Having only 6 channels and limited hours wasn't a "charm", it was a lack of choice. Today, regional content from Kerala to Punjab gets a platform. That's real progress.
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Priya S
The part about recall value is spot on. We remember "Ramayan" or "Mahabharat" because everyone saw it at the same time. Now, you have to actively seek out water-cooler moments. But when a show hits, like "Family Man", it really unites everyone.

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