Key Points

Prajakta Koli, one of India's earliest digital creators, shares her thoughts on the evolving creator economy. She admits she can't predict the next 5 years but sees exciting cross-industry opportunities ahead. The actress reflects on her unexpected journey from YouTube to starring in Prime Video's 'Andhera'. Koli emphasizes that adaptability has been key to her decade-long success in the changing digital landscape.

Key Points: Prajakta Koli Shares Creator Economy Evolution Insights

  • Prajakta Koli reflects on her decade-long creator journey
  • She predicts cross-industry collaborations for creators
  • Admits uncertainty about future of digital content
  • Credits adaptability for her success in OTT transition
2 min read

Prajakta Koli shares her honest take on evolution of the creator economy 5 years down the line

Prajakta Koli discusses the unpredictable future of the creator economy and her journey from YouTube to OTT with 'Andhera'.

"I really don't know what it's gonna be like in 5 years, but it's an upward climb for sure. – Prajakta Koli"

Mumbai, Aug 16

Actress and content creator Prajakta Koli, who is getting a lot of positive response to her recently released streaming series ‘Andhera’, has an honest opinion on the evolution of the creator economy.

Prajakta is one of the earliest content creators from India, and has seen many monumental changes in the course of the evolution of the content industry, and the creators. In fact, she was also one of the earliest creators to cross-over to long-format OTT content.

Prajakta recently spoke with IANS ahead of the release of ‘Andhera’ in Mumbai, and said that while it’s true that the bigwigs of any industry most likely have a prophecy about the changes in their respective industries, she belongs to a different breed. The actress said that she doesn’t know what it’s gonna be like in the next 5 years in the creator economy.

She told IANS, “I really don't know. I know it's an upward climb for sure. I know that we'll be crossing over a lot of other boundaries. And we're going to spill into different industries and it's going to become a lot more homogenous concept for creators. But, honestly if you ask me to tell you two things, I have no clue. I would like to go with the flow, that's what has worked for us for a decade at least for me for a decade now (sic)”.

She further mentioned, “5-7 years ago, I didn't know I would be here, we didn't even know that these avenues would open up for us, we didn't even know that this kind of collaborations across platforms and industries would happen. I'm very happy with the way it's going”.

‘Andhera’, which is set in Mumbai, follows Inspector Kalpana Kadam and Jay, a medical student, who become entangled in a missing-person case that unearths a sinister presence beneath the city.

The series is available to stream on Prime Video.

- IANS

Share this article:

Reader Comments

R
Rohit P
Honestly, I appreciate her humility. Many influencers pretend to know everything about the future. Her "go with the flow" approach is refreshing!
K
Karthik V
The creator economy in India has exploded! Remember when people used to say "YouTube pe video banake kya milega?" Now look where we are. Desi creators making global impact 🇮🇳
S
Sarah B
While I admire Prajakta's work, I wish she had shared more concrete insights. As a pioneer, her perspective could help guide new creators. Missed opportunity perhaps?
D
Divya L
Just watched Andhera last night! Prajakta's acting has improved so much. From comedy sketches to thriller series - what a range! 👏
V
Varun X
The creator economy needs better regulations though. Too many fake influencers selling random products. Hope in 5 years we have proper standards.

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

Leave a Comment

Minimum 50 characters 0/50