Key Points

Hyderabad Traffic Police creatively repurposed Prabhas' The RajaSaab teaser to advocate for road safety, featuring his iconic dialogues on slow driving and helmet use. Director Maruthi thanked the department for using the footage positively, highlighting its social impact. The film's teaser has already garnered 17 million views, raising expectations for its 2025 release. Backed by People Media Factory, the pan-Indian project aims to showcase Disney-level production quality in Indian cinema.

Key Points: Prabhas The RajaSaab Teaser Used by Hyderabad Police for Road Safety

  • Hyderabad Police uses Prabhas' teaser for road safety campaign
  • Director Maruthi appreciates the initiative
  • Teaser crosses 17M views
  • Film aims for Disney-level grandeur
2 min read

Prabhas's 'The RajaSaab' director thanks Hyderabad Police for using visuals from film's teaser in road safety campaign

Hyderabad Traffic Police repurposes Prabhas' The RajaSaab teaser to promote helmet use and safe driving, earning praise from director Maruthi.

Prabhas's 'The RajaSaab' director thanks Hyderabad Police for using visuals from film's teaser in road safety campaign
"Yes sir perfect... thank you for using our footage in a positive manner. – Director Maruthi"

Hyderabad, June 18

Looking to capitalise on the phenomenal reach of the recently released teaser of actor Prabhas's 'The RajaSaab' to drive home a message on road safety awareness, the Hyderabad Traffic Police department has now released a clip advocating the usage of helmet while riding two wheelers and the need to drive slow using visuals from the film's teaser.

Taking to its X timeline, the Hyderabad Traffic police released a video clip that first shows the actor zooming past in a bike without a helmet. Then, a scene from the teaser in which Prabhas is seen saying, "Drive your vehicle a bit slow" appears. It is followed by another dialogue,"As it is, our life is very fragile." It ends with Prabhas getting off the bike and taking off a helmet. The clip ends with the message "Drive slow, wear helmet."

The cops wrote, "#HYDTPweBringAwareness ℋℯ𝓁𝓁ℴ... ℋℯ𝓁𝓁ℴ....!Bandi konchem mellaga drive cheyandi darling. (Slow your vehicle down a bit, Darling. #WearHelmet #DarlingPrabhas #TheRajaSaab"

This move by the Hyderabad Traffic Police department caught the attention of a large number of citizens and fans.

It also caught the attention of director Maruthi, who is directing the 'The RajaSaab'. Thanking the police department for using his film's visuals for a good cause, the director wrote, "Yes sir perfect... thank you for using our footage in positive manner."

The teaser has made expectations from the film soar. Just the Telugu teaser of the upcoming pan Indian film has now garnered a whopping 17 million hits.

It may be recalled that director Maruthi, during the launch of the teaser, had said that the reason behind making such a grand film was to "prove that we can make a Walt Disney film in India too."

Backed by People Media Factory and produced by Viswa Prasad, The RajaSaab is slated to release on December 5, 2025 in five languages—Telugu, Hindi, Tamil, Kannada, and Malayalam.

- IANS

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Reader Comments

R
Rahul K.
What a brilliant initiative by Hyderabad Police! Using Prabhas's star power to spread road safety awareness is a masterstroke. Our youth will definitely pay attention when their favorite star delivers the message. Jai Hind! 🇮🇳
P
Priya M.
Loved the creative approach! But I hope they follow this up with actual enforcement. In my area, half the bikers still don't wear helmets despite multiple awareness campaigns. Action speaks louder than movie clips!
S
Suresh V.
The "Bandi konchem mellaga drive cheyandi darling" line is so Hyderabad! 😄 Perfect blend of local flavor and star appeal. More cities should take inspiration from such innovative public awareness campaigns.
A
Ananya R.
While I appreciate the effort, I wish they'd used actual accident footage instead of glamorous movie scenes. Reality hits harder than cinema. But still, baby steps towards better road safety awareness are welcome.
K
Karthik N.
Prabhas has become a pan-India star after Baahubali. Using his appeal for social causes is smart thinking. Hope other state police departments take note and collaborate with local celebrities for similar campaigns.
M
Meena T.
The teaser already has 17M views?! WOW! This shows the power of Indian cinema. When entertainment and social messaging come together like this, it's a win-win for everyone. More power to our film industry! ✨

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