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Key Points

PM Modi has again praised the Tagda Raho fitness startup for innovatively combining traditional Indian workouts with modern training methods. The Bengaluru-based company, which uses gada and mugdar exercises, gained fame after being featured on Mann Ki Baat in December. Cricket legend MS Dhoni previously invested in the startup inspired by Assam Regiment's greeting culture. Founder Rishabh Malhotra aims to make ancient akhada practices accessible to urban fitness enthusiasts through contemporary adaptations.

Key Points: PM Modi Praises Tagda Raho Fitness Startup for Blending Tradition

  • Modi endorses Tagda Raho's gada-based workouts in Mann Ki Baat
  • MS Dhoni invested in the Bengaluru fitness startup
  • Founder Rishabh Malhotra revives Assam Regiment's 'Tagda Raho' greeting
  • Startup modernizes traditional akhada exercises for urban adoption
2 min read

PM Modi praises fitness start-up 'Tagda Raho' for merging tradition with modernity

PM Modi highlights Tagda Raho's unique fusion of Indian traditional exercises with modern fitness, previously endorsed by MS Dhoni

"Indian culture offers many ways to remain fit... beautifully merged tradition with modernity - PM Narendra Modi"

New Delhi, June 26

Prime Minister Narendra Modi has once again praised the fitness start-up 'Tagda Raho', saying that the initiative has "beautifully merged tradition with modernity."

His remarks came after the official X handle of 'Mann Ki Baat' highlighted that the start-up has gained nationwide recognition following its mention in one of the episodes.

Sharing the Mann Ki Baat post on his X handle, PM Modi said, "Indian culture offers many ways to remain fit and healthy. In MannKiBaat, we've been showcasing such efforts, including one such effort which has beautifully merged tradition with modernity in their StartUp."

https://x.com/narendramodi/status/1938224056580350020

The Mann ki Baat's post highlighted that the start-up has received the nationwide spotlight after PM Modi mentioned it in an episode back in December of last year.

"When PM Narendra Modi mentioned the Fitness Start-up 'Tagda Raho' in 'Mann Ki Baat', this initiative to revive Indian traditional ways of staying healthy got the nationwide spotlight! That's the power of #MannKiBaat -- turning ideas into impact and dreams into success," the post read.

In December, PM Modi praised the 'Tagda Raho' startup, a Bengaluru-based fitness startup that involves exercises with Gada (mace) and Mugdar (Indian club).

This fitness startup made headlines last year when former Indian team captain Mahendra Singh Dhoni expressed interest and invested in it.

The founder of this startup, Rishabh Malhotra, while discussing the idea behind the startup's name, stated that 'Tagda Raho' is used as a salutation in the Assam Regiment, similar to how officers and soldiers greet each other within that unit. Instead of saying hello or namaste, they say 'Tagda Raho' to each other when they meet. This concept comes from there.

"I am trying to bring out the concept of our traditional exercises through the 'Tagda Raho' startup, which has been ongoing in the country's akhadas, in a modern way so that people in the cities can adopt them," Malhotra added.

Showing gratitude to PM Modi for bringing the nation's focus to his fitness startup, Malhotra said, "I am grateful that I got the opportunity to reach the nation through 'Mann Ki Baat' and introduce the 'Tagda Raho' startup."

- ANI

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Reader Comments

Here are 6 diverse Indian perspective comments for the article:
A
Arjun P.
This is such a great initiative! Our traditional exercises like gada training were always effective but forgotten in cities. Glad to see PM Modi promoting Indian fitness culture. Dhoni's involvement makes it even better! 🇮🇳💪
P
Priya M.
While I appreciate the focus on traditional fitness, I hope they make it accessible to women too. Most akhada culture is male-dominated. Would love to see modern adaptations that include everyone! 🙏
R
Rahul K.
"Tagda Raho" is such a powerful greeting! Reminds me of my grandfather who used to train with gada every morning. Modern gyms have made us forget these effective methods. Kudos to the team for reviving our heritage.
S
Sunita T.
Good initiative but I hope they keep it affordable. Most fitness startups target urban elites with high prices. Traditional fitness should be accessible to all Indians, not just those who can pay premium fees.
V
Vikram S.
The military connection makes this even more special! Assam Regiment's greeting becoming a fitness movement - what a brilliant concept. Hope they open centers across India soon. Jai Hind!
N
Neha R.
As a yoga practitioner, I'm happy to see traditional Indian fitness getting recognition. But I hope they maintain authenticity and don't commercialize it too much. The spiritual aspect is as important as physical benefits. 🕉️

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