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Key Points

Commerce Minister Piyush Goyal has proposed creating a 'Bharat Pavilion' at major fairs to showcase plantation board products collectively. He emphasized expanding exports through market diversification and better utilization of Free Trade Agreements. The minister directed boards to promote India-branded Geographical Indication products with national identity. Goyal also stressed welfare programs for growers and coordination with skill development ministries.

Key Points: Piyush Goyal Proposes Bharat Pavilion for Plantation Board Exports

  • Establish Bharat Pavilion at international and domestic fairs for collective showcasing
  • Promote Geographical Indication products with India branding
  • Expand exports through Free Trade Agreement utilization
  • Ensure welfare and skilling for growers and workers
2 min read

Piyush Goyal proposes 'Bharat Pavilion' at major fairs to promote plantation board products

Commerce Minister Piyush Goyal directs plantation boards to establish Bharat Pavilion at fairs, boost exports via FTAs, and promote GI-tagged Indian products globally.

"The Minister emphasised the need to expand export opportunities through market diversification, promotion of value-added products - Official Statement"

New Delhi, August 23

Union Commerce and Industry Minister, Piyush Goyal, has suggested the establishment of a 'Bharat Pavilion' in all major international and domestic fairs to enable the Plantation Boards to showcase their products collectively.

Goyal on Friday reviewed the functioning of the Plantation Boards under the Department of Commerce - Spices Board, Tea Board, Rubber Board, Coffee Board and Turmeric Board. Senior officers of the Department of Commerce and the respective Boards attended the meeting.

The Minister emphasised the need to expand export opportunities through market diversification, promotion of value-added products, maintenance of quality standards, and optimum utilisation of the benefits available to India under various Free Trade Agreements (FTAs).

He stressed the promotion of brand 'India' by the Boards in collaboration with the India Brand Equity Foundation (IBEF), with each contributing equally.

The Minister also directed that all Boards should promote their Geographical Indication (GI) products with 'India' incorporated as part of their logo.

Goyal urged the Boards to ensure the welfare of growers, workers and their families through existing schemes. He underlined the need for skilling programmes for them and directed the Boards to coordinate with the Ministry of Skill Development and Entrepreneurship in this regard.

He expressed satisfaction that capacity building and training programmes were already being undertaken to promote good agricultural practices, quality, and organic production. He further emphasised that all stakeholders of the Boards should be supported through ease of doing business measures, sensitisation and outreach programmes.

The Minister also called upon the Boards to explore the creation of a common incubation centre, on the lines of the Atal Innovation Mission, to encourage research, innovation and start-ups.

- ANI

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Reader Comments

R
Rohit P
Finally focusing on value addition! We've been exporting raw materials for too long. Need to capture more value in the supply chain. Good move by Goyal ji.
A
Arjun K
Hope this actually reaches the farmers. Too many schemes don't benefit the actual growers. The skilling programs and welfare measures must be implemented properly.
S
Sarah B
As someone who works in international trade, this is much needed. Indian products often get lost in large fairs. A dedicated pavilion will create stronger brand recognition.
V
Vikram M
GI tagging with India branding is smart. Darjeeling tea, Malabar spices, Assam tea - these are globally recognized but need the 'India' connection strengthened. Good thinking!
M
Michael C
The common incubation centre idea is forward-thinking. Innovation in agriculture and processing technology will help Indian products compete globally. Hope they execute this well.

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