Sridhar Vembu on Arattai's Drop: Why Mockers Are Wasting Their Time

Sridhar Vembu isn't worried about Arattai dropping from the top 100 apps list. He calls it a normal part of business cycles that doesn't reflect their long-term strategy. The Zoho team remains focused on continuous development with frequent updates. Vembu believes credible competition like Arattai is crucial for opening up closed messaging ecosystems.

Key Points: Zoho's Sridhar Vembu Responds to Arattai App Ranking Drop

  • Vembu emphasizes long-term view over short-term app store rankings
  • Zoho continues rapid updates with new features every 1-2 weeks
  • End-to-end encryption fully implemented with updates coming soon
  • Competition essential to keep messaging monopolists honest and open ecosystems
5 min read

People who are making fun of this are wasting their time. Sridhar Vembu on Zoho Arattai dropping out of the top 100 apps list

Zoho founder Sridhar Vembu addresses Arattai's exit from top 100 apps, calls mockers "time wasters" while team focuses on long-term development and competition.

"The people who pay attention and making fun of this, they are wasting their time. - Sridhar Vembu"

New Delhi, November 12

Sridhar Vembu, co-founder and chief scientist of Zoho Corporation, reacted to the company's messaging App Arattai being dropped from the top 100 apps list, saying it is a normal course of events. He added that the team remains focused on the code and emphasised that those mocking this development are simply wasting their time.

In an interview with ANI, the co-founder of Zoho responded to WhatsApp testing a feature that would allow users to message people on other platforms and opened up about his idea of cross-compatibility between messaging apps. Answering a query on this, Vembu emphasised that their app, Arattai, is gaining strength and is exploring various options to enhance its value. He noted that credible competition is essential for opening up the ecosystem.

"There's nothing going wrong. I think, first of all, the idea that something went wrong is what is wrong. It is a normal course of events. Nothing goes straight to the moon. You have to go through these ups and downs. And the trick to companies that survive is they have a long-term view on this. In fact, I never thought The number one is anything big. In fact, I literally told our employees, this is a particular moment, it won't last. But we are here to, you know, it's not, it's five year, 10 year, 15 year trajectory for us. So that's why I simply don't pay attention. And the people who pay attention and making fun of this, they are wasting their time. That's all I'll say. We are not wasting time. I am sitting and we are sitting and focused on code. So I said, don't worry about it," said Vembu.

"Our strategy in all this, the messaging is very core. And we have been working on it for 10 years. So this one month is nothing for us. We will continue this and we have a really strong app. It's getting stronger. In fact, there is an update landing today or tomorrow and then another update in two weeks. Every one or two weeks now we have updates. And we are also building an ecosystem of apps around it and we are studying every possible angle by which that we can add value. And the second is, If we don't have competition, you can't keep the monopolist honest. The only thing that keeps a monopolist honest is competition. And you already noticed, I think WhatsApp is sending signals that maybe they will open it up, right? Remember why it happened? It happened because Aretai launched, basically. And they know that we are determined. We know that we won't give up. And that's how you open up these ecosystems. You have to have credible competition," added Vembu.

In response to another question regarding end-to-end encryption of chats, a feature for which Arattai has faced questions, Vembu stated that the encryption feature has been fully implemented. However, he noted that it will take more time for the updates to take effect, and an update will be provided in a couple of days.

" I already posted screenshots of it. Based on the feedback we received, we are going to go with option two, which is that all of, you know, it's a system-wide mandate. But it will take us some time. So tomorrow or day after, in a couple of days, we'll have an update. And then another two weeks we have an update because one thing about end-to-end encryption is that you have to have a backup," added Vembu.

Answering the question on the future of Artificial Intelligence and whether AI is a bubble, Vembu stated that the excitement surrounding AI is beginning to fade, which is a typical occurrence with any trending technology. He emphasised that their focus is on developing long-term technologies and that he does not operate in a pure hype-driven environment.

"As of last week, already there are signs in the US technology sector, the US stock market, that there is a pronounced cooling. And even in the US financial system, on Wall Street, people have started asking questions about all of this. We are talking about, you know, two, three trillion dollar commitments, investment commitments, and not sufficient even revenue, leave alone profit to pay for all that investment. And last week, just, you know, there were reports about OpenAI, CFO, CEO talking about a government backstop for all this. Then there was a lot of pushback. And so it is, you know, this, this whole current hype cycle is cooling off. This doesn't mean that AI is, you know, that's not true. The internet, we had a dot-com bust. Only after that, the internet really took off. So first we have to cool the hype in anything, by the way, it's the same thing with other type. I really don't care to operate in pure hype environment. We are here to produce really long-term technology," asserted Vembu.

Earlier, Zoho introduced a major update to its note-taking application, Zoho Notebook, adding advanced artificial intelligence (AI) features under its in-house AI platform, Zia.

The company has also expanded the free student edition to include Notebook AI, allowing students to access the same intelligent tools as business users. According to a press release by Zoho, the new version of Zoho Notebook is designed to change the way individuals and teams capture and manage knowledge. The AI-powered update simplifies note-taking, organisation, and collaboration, helping users find and use information more easily.

- ANI

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Reader Comments

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Rohit P
As someone who has used Arattai, I must say the app has improved significantly in recent months. The regular updates show they're serious about competing with WhatsApp. Competition is always good for consumers - look how it's already pushing WhatsApp to consider interoperability!
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Sarah B
While I respect Vembu's perspective, dropping out of top 100 apps does indicate something isn't working with user adoption. Maybe they need to focus more on marketing and user acquisition strategies alongside the technical development. Just being good technically isn't enough in today's competitive market.
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Arjun K
Zoho is one of the few Indian tech companies that has consistently focused on building real products rather than chasing trends. Their approach to AI being "hype-free" is exactly what we need in the current environment. More power to them! 🇮🇳
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Michael C
The point about credible competition keeping monopolists honest is spot on! WhatsApp has dominated for too long without meaningful competition. Even if Arattai doesn't become number one, its existence is pushing the entire ecosystem forward. That's valuable in itself.
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Kavya N
I appreciate that they're being transparent about the encryption implementation timeline. Many companies would just claim it's already perfect. The honest approach builds trust. Will definitely give Arattai another try after the upcoming updates!

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