Key Points

Odisha Chief Minister Mohan Majhi announced Madhuri Dixit as the state’s handloom ambassador on National Handloom Day. The move aims to boost the livelihoods of 1.3 lakh weavers. The Ekta Expo will run for a week, showcasing Odisha’s textile heritage. Earlier, Majhi met Union Minister HD Kumaraswamy to discuss steel sector growth.

Key Points: Odisha Appoints Madhuri Dixit as Handloom Brand Ambassador

  • Madhuri Dixit to promote Odisha’s handloom heritage
  • 11th National Handloom Day celebrations underway
  • Ekta Expo to run for seven days
  • Focus on uplifting 1.3 lakh weavers
2 min read

Odisha govt appoints actress Madhuri Dixit as brand ambassador of handloom industry

Odisha CM Mohan Majhi names Bollywood icon Madhuri Dixit as handloom ambassador to boost weavers and Ekta Expo.

"Efforts will be made to promote over 1,30,000 weavers of Odisha. – CM Mohan Charan Majhi"

Bhubaneswar, August 7

Odisha Chief Minister Mohan Charan Majhi on Thursday announced that actress Madhuri Dixit has been appointed as the brand ambassador of the state handloom industry on the occasion of the 11th National Handloom Day.

CM Majhi also extended greetings for the 11th National Handloom Day.

"On the occasion of the 11th National Handloom Day, we extend our heartfelt congratulations. Today, actress Madhuri Dixit has been appointed as the brand ambassador of the state handloom industry. Efforts will be made to promote over 1,30,000 weavers of Odisha. The EKTA Expo will run for 7 days. Today, weavers were also honoured," the Odisha CM told mediapersons.

A day earlier, Union Minister for Steel and Heavy Industries HD Kumaraswamy met with Odisha Chief Minister Mohan Charan Majhi, who called on him in New Delhi on Wednesday.

The meeting focused on advancing key projects and strategic collaborations to strengthen Odisha's leadership in India's steel sector.

Kumaraswamy highlighted the pivotal role Odisha plays in India's steel production capacity and reiterated the Centre's full commitment to accelerating growth under the leadership of Prime Minister Narendra Modi.

A major point of discussion was the expansion of the Rourkela Steel Plant, a critical facility under SAIL. The Union Minister assured the Chief Minister that the Ministry would extend all necessary support to resolve bottlenecks and scale up production capacity, helping transform Rourkela into a world-class steel hub.

The meeting also saw deliberations on developing new iron ore mines across the state to ensure sustained raw material supply. Shri Kumaraswamy underlined that secure and efficient access to iron ore is essential to power both public and private sector steel plants and to maintain India's competitive edge globally.

The discussion concluded with a shared vision to make Odisha a model state for industrial growth, mineral development, and steel excellence, contributing meaningfully to Aatmanirbhar Bharat, Viksit Bharat @2047 and PM Modi's vision of 300 MTPA by 2030.

- ANI

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Reader Comments

R
Rahul R
While I appreciate the celebrity endorsement, wouldn't it be better to appoint a local Odia personality? There are many talented artists from Odisha who understand the craft better. Just my thought...
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Sarah B
As someone who visited Odisha last year, the handloom products are absolutely stunning! The Sambalpuri sarees are works of art. Hope this initiative helps preserve these traditional crafts 🙏
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Aditya G
Good move, but the government should also focus on improving direct market access for weavers. Many still struggle with middlemen taking most profits. Celebrity endorsements + infrastructure = real change!
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Kavya N
Dhak dhak karne laga Odisha ka handloom industry! 😄 Madhuri ji is perfect for this - she carries traditional outfits with such grace. Waiting to see her in those beautiful Bomkai sarees!
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Michael C
Interesting to see the steel industry developments alongside cultural promotions. Odisha seems to be balancing industrial growth with cultural preservation - a model other states could learn from.

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