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Key Points

Prime Video and CJ ENM have announced a groundbreaking partnership to bring high-quality Korean content to global audiences. The collaboration will introduce popular Korean shows like 'Her Private Life' and 'Mouse' to viewers worldwide through Prime Video's platform. This strategic move responds to the growing international appetite for Korean entertainment, which has been gaining massive global popularity. The partnership promises to make Korean storytelling more accessible through multilingual subtitles and dubbing, potentially revolutionizing how international audiences consume entertainment.

Key Points: Prime Video Unveils Korean Content Wave with CJ ENM

  • Prime Video secures multi-year distribution rights for Korean content
  • Korean shows dominate top international non-English originals
  • Partnership aims to make Korean entertainment globally accessible
  • Exclusive titles to stream from June 2024
3 min read

New wave of South Korean, Chinese content to take Indian audience on stellar ride

Prime Video partners with CJ ENM to bring exciting Korean dramas and series to global audiences, expanding international entertainment offerings

"Korean content continues to resonate deeply with global audiences - Kelly Day, Prime Video International VP"

Mumbai, May 3

A new wave of South Korean and Chinese content is set to create ripples in India, as a new partnership has been announced at the ongoing maiden edition of the World Audio Visual & Entertainment Summit (WAVES) in Mumbai.

Mumbai, May 3 (IANS) A new wave of South Korean and Chinese content is set to create ripples in India, as a new partnership has been announced at the ongoing maiden edition of the World Audio Visual & Entertainment Summit (WAVES) in Mumbai. Prime Video and leading entertainment company, CJ ENM, announced a strategic collaboration, securing multi-year worldwide distribution rights (excluding Korea and China) for high quality Korean content.

Prime Video will also add popular titles from CJ ENM's catalogue to its service including fan favourite rom-com drama ‘Her Private Life’, ‘Another Miss Oh’ and famous detective series, ‘Mouse’, significantly expanding its Korean content offering for global audiences.

Kelly Day, head of International & VP, Prime Video, said in a statement, “This strategic collaboration with CJ ENM reinforces Prime Video's commitment to bringing the best of Korean entertainment to our customers worldwide. Korean content continues to resonate deeply with global audiences”.

She added, “We've witnessed the borderless appeal of Korean storytelling with the phenomenal success of shows which not just captured hearts across continents, but also found their place in the Top 10 most-watched non-English language International Originals from 2024, posting super strong viewership outside their country of origin. We are now thrilled to offer new and exclusive titles, alongside a catalogue of consumer favourites exclusively to Prime Video’s global consumer base, in a language of their preference.”

The Korean slate on Prime Video will be available to stream in June this year.

Jangho Seo, Executive Vice President of CJ ENM’s content business division, said, “We're thrilled about this partnership with Prime Video, which allows us to bring our unique Korean stories to an even broader global audience. Korean entertainment has been winning hearts around the world with its compelling narratives, relatable characters, and outstanding production quality”.

“Through Prime Video’s extensive global reach and strong commitment to multi-language subtitles and dubbing strategies, we are excited to make our upcoming titles even more accessible and enjoyable for audiences across cultures and languages. This collaboration not only strengthens CJ ENM’s global footprint but also reflects our shared vision with Prime Video to deliver captivating stories to fans worldwide. We look forward to building on this momentum and deepening our connection with viewers everywhere”, he added.

- IANS

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Reader Comments

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Priya K.
Finally! More K-dramas coming to Prime Video 😍 I've been waiting for 'Her Private Life' with English subtitles. Korean shows have such beautiful storytelling - much better than most Indian serials these days. Hope they add more romantic comedies!
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Rahul S.
While I enjoy foreign content, I hope this doesn't mean less investment in Indian regional shows. Our own stories from Kerala, Bengal or Northeast deserve global platforms too. Balance is important.
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Anjali M.
Korean content is fine, but why Chinese shows? Given the border tensions, we should be careful about cultural influence from China. Let's focus on content from friendly nations like Korea and Japan instead.
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Vikram P.
The production quality of Korean shows is unmatched! Indian filmmakers should learn from their attention to detail. Maybe collaborations like this will push our industry to improve. 'Mouse' is supposed to be brilliant - can't wait!
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Sunita R.
My daughter has turned into a complete K-drama addict! At least these shows have good values compared to some Western content. The family relationships shown are quite relatable to our Indian culture too.
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Arjun T.
Hope they include good Hindi dubbing options. Not everyone can read subtitles quickly. If they want mass appeal in India, proper localization is key. Korean content has potential to become as big as Hollywood here if done right.

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