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India Launches Market Access Support to Boost Exports, Empower MSMEs

The Indian government has launched the Market Access Support intervention under the NIRYAT DISHA sub-scheme to strengthen international market access for exporters, especially MSMEs and first-time exporters. It provides structured financial support for activities like Buyer-Seller Meets, international trade fairs, and trade delegations to priority markets. A forward-looking calendar of events will ensure better planning, with mandated 35% MSME participation and partial airfare support for small exporters. The initiative will be managed through an online portal for transparency and includes feedback mechanisms to refine guidelines based on outcomes.

Key Points: India's Market Access Support for Exporters: Key Details

  • Financial support for trade fairs
  • 35% MSME participation mandate
  • Focus on new exporters & markets
  • Streamlined online portal for transparency
2 min read

New market access support intervention to empower Indian exporters: Govt

Indian govt launches Market Access Support under NIRYAT DISHA to empower MSMEs & exporters with financial aid for trade fairs, BSMs, and market diversification.

"A minimum participation of 35 per cent MSMEs has been mandated for supported events – Commerce Ministry"

New Delhi, Dec 31

To strengthen international market access for Indian exporters, the government on Wednesday launched the Market Access Support intervention under the Export Promotion Mission, a flagship initiative approved by the Union Cabinet in November this year.

The MAS intervention is being implemented under the 'NIRYAT DISHA' sub-scheme of EPM, and is aimed at strengthening international market access for Indian exporters, particularly MSMEs, first-time exporters and firms from priority sectors, Commerce Ministry said in a statement.

Under the Market Access Support intervention, structured financial and institutional support will be provided for activities including Buyer-Seller Meets (BSMs), participation in international trade fairs and exhibitions, Mega Reverse Buyer-Seller Meets (RBSMs) organised in India, and trade delegations to priority and emerging export markets.

According to the ministry, a forward-looking three-to-five-year calendar of major market access events will be prepared and approved in advance, enabling exporters and organising agencies to plan participation well ahead of time and ensuring continuity of market development efforts.

"A minimum participation of 35 per cent MSMEs has been mandated for supported events, with special prioritisation being accorded to new geographies and smaller markets to encourage export diversification. Delegation size has been benchmarked at a minimum of 50 participants, with flexibility provided based on market conditions and strategic relevance," said an official statement.

Notably, event-level financial support ceilings and cost-sharing ratios have been rationalised, with preferential support being extended to priority sectors and markets.

Small exporters with export turnover of up to Rs 75 lakh in the preceding year will be provided partial airfare support to encourage participation by new and small exporters.

End-to-end processes for event listing, proposal submission, approvals, participant onboarding, fund release and monitoring will be enabled through https://trade.gov.in, ensuring transparency and ease of access for all stakeholders.

Mandatory online feedback mechanisms will be instituted for exporters participating in each supported event, covering parameters such as buyer quality, business leads generated and market relevance.

Based on feedback and implementation learnings, the MAS guidelines will be progressively refined and institutionalised, said the ministry.

The MAS intervention focuses on improving buyer connect and enhancing India's presence in global markets through structured and outcome-oriented market access interventions.

- IANS

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Reader Comments

P
Priya S
The 3-5 year calendar for events is a smart move. It gives small businesses like ours time to prepare properly. Hope the implementation is as smooth as the plan. The online portal is a good step for transparency.
R
Rohit P
While the intent is good, I hope this doesn't become another scheme where the benefits get stuck in bureaucracy. The proof will be in how quickly the funds are released to the actual exporters on the ground. Fingers crossed.
S
Sarah B
Diversifying into new geographies is crucial. We rely too much on traditional markets. Encouraging smaller exporters to look at Latin America or Eastern Europe can build a more resilient export economy. Great policy direction.
K
Karthik V
The mandatory feedback mechanism is a brilliant touch. It will force organisers to deliver quality events, not just tick boxes. Hope they actually use the data to improve year on year. More power to our MSMEs!
M
Michael C
Focusing on 'buyer connect' is the key. Many trade shows are just for show. If this intervention ensures genuine meetings with serious international buyers, it will add tremendous value. The success metrics seem well thought out.

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