Key Points

Neeraj Pandey supports Aamir Khan's decision to release "Sitaare Zameen Par" on YouTube, calling it a practical choice. Aamir explained his vision of making cinema accessible to wider audiences digitally. Pandey remains open to exploring YouTube releases for his own films in the future. This move highlights Bollywood's evolving distribution strategies in the digital age.

Key Points: Neeraj Pandey Reacts to Aamir Khan's Sitaare Zameen Par YouTube Release

  • Neeraj Pandey backs Aamir Khan's YouTube release strategy
  • Pandey calls YouTube a viable streaming alternative
  • Aamir aims to reach non-theatre audiences affordably
  • Digital push aligns with India's growing internet penetration
2 min read

Neeraj Pandey reacts to Aamir Khan's 'Sitaare Zameen Par' being released on YouTube

Filmmaker Neeraj Pandey supports Aamir Khan's bold move to release "Sitaare Zameen Par" exclusively on YouTube, calling it a smart alternative.

"“YouTube is just another streaming platform. Aamir has simply chosen an alternate route.” – Neeraj Pandey"

Mumbai, Aug 5

In a bold move, Aamir Khan decided to release his blockbuster hit "Sitaare Zameen Par" exclusively on YouTube.

During an exclusive interaction with IANS, filmmaker Neeraj Pandey reacted to this, saying that Aamir Khan has all the right to explore the medium he wants to.

When asked about Aamir Khan releasing Sitaare Zameen Par on YouTube and whether he might consider a similar approach in the future, Neeraj Pandey responded, “YouTube is just another streaming platform. Don’t be under the impression that it’s something entirely different. Aamir has simply chosen an alternate route.”

He added, “YouTube might be a more convenient option for him, and he absolutely has the right to explore that.”

As for whether he has any plans to release his own films on YouTube, Pandey said, “I haven’t really thought about it yet. These decisions are usually made when the film is ready for release and everything is being calibrated.”

A few days back, Aamir announced his decision to release "Sitaare Zameen Par" only on YouTube,

He revealed that for the last 15 years, he has been struggling with the challenge of how to reach audiences who do not have geographical access to theatres, or those who are unable to make it to theatres for various reasons, and now the time for the perfect storm has finally come.

"With our government bringing in UPI and India becoming No. 1 in the world in electronic payments, with internet penetration in India having grown dramatically and growing every day, and with YouTube being on most devices, we can finally reach vast sections of people in India, and a significant part of the world," Mr Perfectionist said.

Aamir added that his dream is that cinema should reach everyone at a reasonable and affordable price.

"I want people to have the ease of watching cinema when they want, where they want. If this idea works, creative voices can tell different stories, breaking geographical and other barriers. This will also be a great opportunity for younger creative people entering the field of cinema. If this idea works, then I see this as a win-win for all," he concluded.

- IANS

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Reader Comments

S
Shreya B
But what about theater owners? This could hurt their business badly. Not everyone can make such moves - smaller films need theaters to survive. Aamir should have considered a hybrid release.
A
Arjun K
YouTube release is good but will the video quality match theater experience? I watched Sitaare Zameen Par in IMAX and it was magical. Some films deserve the big screen treatment!
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Priya S
Finally! My grandparents in village will be able to watch quality cinema without waiting for TV premiere. Aamir Khan understands real India beyond metros. ❤️
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Varun X
Neeraj Pandey gave such a diplomatic answer 😂 Clearly he doesn't want to upset either side - theaters or digital platforms. Smart man!
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Nisha Z
Hope they keep reasonable pricing. Many OTT platforms have become too expensive for middle class families. YouTube could be game changer if done right!

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