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Key Points

India's economy has experienced an unprecedented Navratri sales surge driven by strategic GST reforms. Automobile giants like Maruti Suzuki and Mahindra & Mahindra reported spectacular growth, with vehicle bookings reaching record levels. Consumer electronics brands also witnessed significant sales expansion during the festive period. These developments signal a robust recovery and renewed consumer confidence in India's economic landscape.

Key Points: Navratri Sales Boom Maruti Suzuki Leads 10-Year High Surge

  • Maruti Suzuki clocks 100% growth with 150,000 vehicle bookings
  • GST cuts unleash consumer spending across sectors
  • Automobile and electronics brands report massive sales surge
  • Festive season accounts for 40-45% of annual consumer purchases
2 min read

Navratri sales of consumer goods surge to 10-year high as GST cuts boost demand

GST reforms drive record-breaking Navratri consumption with auto and electronics sectors witnessing massive growth across India

"Our festive sales have doubled from last year, marking the best performance in a decade - Maruti Suzuki Executive"

New Delhi, Oct 3

India's economy witnessed its highest Navratri sales of consumer goods in over a decade, propelled by the government's next-gen GST reforms that reduced tax rates and made products more affordable for the consumers.

These measures not only lowered prices but also unlocked consumer aspirations, enabling families to upgrade vehicles, invest in home appliances, and spend more freely on lifestyle goods, turning festive cheer into record-breaking consumption, as per the data.

Leading car maker Maruti Suzuki clocked a 100 per cent growth in Navratri, which doubled from last year -- best-ever in at least a decade. Maruti Suzuki reported 150,000 bookings and expects to reach 200,000 bookings. The company retailed 85,000 vehicles last Navratri.

The automobile market leader also delivered a massive batch of 1.65 lakh vehicles in the first 8 days of Navratri. On Day 1 of Navratri, Maruti delivered record 30,000 cars, its best single-day performance in 35 years.

Homegrown auto major Mahindra & Mahindra, which sells popular SUVs such as the XUV700, Thar and Scorpio N, saw sales jump 60 per cent year-on-year.

At Hyundai, the surge in demand for models like Creta and Venue pushed SUVs' share of total sales to over 72 per cent, as per the data.

Tata Motors retailed more than 50,000 vehicles during the festive period, with demand from Altroz, Punch, Nexon and Tiago models.

Showroom footfalls of two-wheeler maker Hero MotoCorp have doubled this Navratri with high traction in the commuter segment while arch rival Bajaj Auto also reported strong sales during Navratri.

In consumer electronics space, LG, Haier, and Godrej Appliances reported high double-digit sales growth this Navratri compared to last year.

Haier's sales soared 85 per cent, nearly selling out its Diwali stock of 85-inch and 100-inch TVs priced above Rs 2.5 lakh. The company also sold 300-350 units of 65-inch TVs daily during the period. LG Electronics India noted "exponential growth" in sales this Navratri season.

By rationalising GST slabs and easing the tax burden on both essential and aspirational items, the government fostered an environment of confident spending. As a result, brands and retailers reported sales growth ranging from 25 per cent to 100 per cent, marking a major boost for India's consumption-driven economy.

Importantly, the first half of the festive season, spanning Onam, Durga Puja, and Dussehra accounts for 40-45 per cent of total festive sales making it the largest consumption season in the country.

- IANS

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Reader Comments

R
Rohit P
Booked my new Maruti Baleno during Navratri! The GST reduction made a significant difference in the final price. The showroom was packed with customers - never seen such enthusiasm during festive season. Great move by the government to boost consumer spending.
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Arjun K
While the sales numbers are impressive, I hope this growth is sustainable and not just festive euphoria. The government should ensure that these GST benefits continue beyond the festive season to maintain this momentum in our economy.
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Sarah B
The 85% growth in Haier TV sales is mind-blowing! We upgraded to a 65-inch TV and the GST cut saved us nearly ₹15,000. The festive season combined with tax reforms has truly unlocked consumer spending power. Excellent for the economy!
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Vikram M
As a small business owner, I've seen firsthand how these GST reforms have helped. Customers are more willing to spend, and our sales have increased by nearly 40% compared to last Navratri. This is exactly what our economy needed post-pandemic. 🙏
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Michael C
The auto sector numbers are phenomenal! Maruti delivering 30,000 cars in a single day is historic. The GST rationalization has clearly worked wonders. Hope this positive trend continues through Diwali and beyond. Great for job creation too!
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Ananya R

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