Key Points

EaseMyTrip has withdrawn its sponsorship for the India-Pakistan WCL semifinal, citing its firm stance against normalizing ties with Pakistan. The company emphasized "Nation first, business later," linking its decision to terrorism concerns. This follows earlier objections from Indian players after the Pahalgam attack. The travel-tech firm had clearly communicated its policy from the start of its WCL deal.

Key Points: EaseMyTrip Withdraws Sponsorship for India-Pakistan WCL Semifinal

  • EaseMyTrip reaffirms policy against sponsoring India-Pakistan matches
  • Cites Pahalgam terror attack as key reason for withdrawal
  • Indian players previously objected to league-stage clash
  • Company had clear stance in 5-year WCL sponsorship deal
2 min read

Nation first, business later: Major sponsor withdraws from India-Pakistan WCL semifinal

EaseMyTrip pulls out of India-Pakistan WCL semifinal, citing "Nation first, business later" stance amid tensions over terrorism.

"Terror and cricket cannot go hand in hand. Nation first, business later, Always. – Nishant Pitti, EaseMyTrip Co-founder"

New Delhi, July 30

With India and Pakistan once again set to meet in the World Championship of Legends semifinals, there is a question mark on the fate of the game as the top sponsor of the tournament announced that it will not be "associated with the India vs Pakistan match in WCL."

WCL's one of the main sponsors EaseMyTrip pulled out of the India-Pakistan WCL semifinal, reaffirming its longstanding policy of non-participation in any match involving Pakistan.

"We applaud Team India @India_Champions for their outstanding performance in the World Championship of Legends, you’ve made the nation proud. However, the upcoming semi-final against Pakistan is not just another game, Terror and cricket cannot go hand in hand. @EaseMyTrip, we stand with India. We cannot support any event that attempts to normalise relations with a country that promotes terrorism.

"The people of India have spoken and we hear them. EaseMyTrip will not be associated with the India vs Pakistan match in WCL. Some things are bigger than sport. Nation first business later, Always," Nishant Pitti, co-founder of the travel-tech company said in a statement.

Earlier, the India-Pakistan league stage clash was officially called off, following strong objections from Indian players and a principal tournament sponsor in the wake of the Pahalgam terror attack earlier this year, which escalated military tensions between both nations.

"Despite entering into a 5-year sponsorship agreement with WCL, our stance has always been clear—EaseMyTrip will not be associated with or participate in any WCL match involving Pakistan,” the company posted. “We proudly continue to support the India Champions but will not support or promote any match that includes Pakistan. This position was unambiguously communicated to the WCL team from the start. Bharat First. Always,' EaseMyTrip had said.

- IANS

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Reader Comments

S
Sarah B
While I understand the sentiment, shouldn't sports remain separate from politics? Cricket used to be a bridge between our nations. This feels like a step backward.
V
Vikram M
This is just PR stunt by EaseMyTrip. If they were serious, they would withdraw from entire tournament, not just one match. Hypocrisy at its best!
P
Priya S
As someone who lost family in 26/11, I fully support this decision. We cannot normalize relations through cricket when bullets keep flying at our borders. Jai Hind!
R
Rohit P
Meanwhile, other sponsors will happily take EaseMyTrip's place. End of day, money talks. This symbolic gesture won't change anything on ground.
K
Kavya N
Corporate responsibility at its finest! 👏 More Indian companies should show such spine. Terrorism cannot have any place in sports or business relations.
M
Michael C
Interesting to see how this plays out commercially. Will Indian consumers reward EaseMyTrip for this stance? Or will it backfire as being too political?

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