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Key Points

Nadeem Saifi shares an amusing story about the Saajan music release. He warned producers to increase cassette production before the film's launch. The composers initially laughed but later admitted he was right. Nadeem also discusses how digital platforms are changing film distribution today.

Key Points: Nadeem Saifi Predicted Saajan Music Hit Before Release

  • Nadeem confidently predicted Saajan's music success before release
  • Producers initially doubted his cassette machine demand
  • Film's music eventually surpassed Aashiqui's popularity
  • Nadeem discusses digital platforms changing film distribution
2 min read

Nadeem Saifi recalls when he asked 'Saajan' makers to increase the number of cassette machines

Composer Nadeem Saifi reveals how he warned Saajan makers to increase cassette machines before the 1991 film's music became a massive hit.

Nadeem Saifi recalls when he asked 'Saajan' makers to increase the number of cassette machines
"It might even be bigger than Aashiqui; you just increase the number of machines - Nadeem Saifi"

Mumbai, Aug 30

Composer Nadeem Saifi shared a fun anecdote from the music release of his 1991 hit "Saajan." He recalled the time when he asked the 'Saajan' makers to increase the number of cassette machines, anticipating that the film's music would be a mega hit.

Speaking exclusively with IANS, Nadeem was asked, "Tell us about the music of Saajan. How did you go about composing it?"

Reacting to this, the composer shared: "Ratan Ji and Ganesh Ji met me at the gate of a studio, and I had told them - "Only one month is left for the release of Saajan, I am telling you increase the number of machines." They started laughing and said, "Do you think it is going to be the same as Aashiqui?" To this, I replied, "It might even be bigger than that; you just increase the number of machines". Later, they met me after the release of Saajan and said, "You were absalutly correct". I said, "Sir, I had already asked you to increase the number of machines". Then they informed that they have justed placed an order for more machines. I told them, "I had asked you a month back, and you are placing the order now."

During the conversation, Nadeem also reflected on YouTube, TikTok, Facebook, and other emerging alternative distribution outlets for films and their impact on content consumption.

When asked, "Your latest film 'Andaaz 2' has been released. However, it couldn't secure many screens due to competition from a few big-budget films. What's your take on politics within Bollywood that often prevents smaller films from getting a fair run in theatres?"

Nadeem said: "Whenever there are bad elements in the world, God always sends the good elements also. Google, YouTube, Spotify, Facebook, and TikTok have emerged as the good elements in this situation. I also believe that in the coming time, these platforms are going to play a very big part in this, as now films have also started to release on YouTube. Through YouTube, the audience can also watch the movie on their television screens."

He added that YouTube, along with TikTok, Spotify, and others, will serve as another major outlet for film distribution in the future.

- IANS

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Reader Comments

R
Rohit P
Those were the days when music directors had such confidence in their work. Today everything is about algorithms and trends. Nadeem-Samir were the real kings of 90s music!
A
Ananya R
His point about digital platforms is so relevant. Small films don't need to depend on theater politics anymore. OTT has been a blessing for genuine content creators.
M
Michael C
Interesting perspective! In Hollywood too, streaming platforms have changed the game. Good to see Indian composers adapting to the new reality. The cassette machine story is hilarious though 😄
K
Karthik V
While I appreciate his optimism about digital platforms, the theater experience is irreplaceable. Hope we find a balance where both can coexist without smaller films getting sidelined.
S
Shreya B
Saajan's cassette was the first music I bought with my pocket money! Still have it preserved. Nadeem ji's confidence was absolutely justified - every song was pure gold.

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