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A special fair is underway in Guna to promote locally made products. The event focuses on goods created by women's self-help groups. Local officials have shown strong support by visiting stalls and making purchases. The initiative is part of a broader effort to empower women and boost the local economy.

Key Points: Guna Vocal for Local Fair Promotes SHG Products Under Modi Initiative

  • Three-day fair highlights products crafted by women's self-help groups in Guna
  • Event inaugurated by local MLA, Collector, and other senior district officials
  • Part of nationwide Seva Pakhwada celebrating PM Modi's birthday and Deendayal Upadhyaya's anniversary
  • Aims to empower women entrepreneurs and achieve Lakhpati Didi financial targets
3 min read

MP: 'Vocal for Local' fair organised in Guna to promote local products under PM Modi's initiative

A three-day fair in Guna showcases women's self-help group products, part of PM Modi's Vocal for Local initiative during Seva Pakhwada, with strong official support.

"Our target is to create 55,000 Lakhpati Didis in the district, and we have already reached 33,000. - Collector Kishore Kumar Kanyal"

Guna, Sep 25

As part of the ongoing Seva Pakhwada, a three-day fair promoting Prime Minister Narendra Modi’s 'Vocal for Local' initiative has been organised in Madhya Pradesh's Guna.

The fair, held under the joint aegis of the Municipal Corporation and the Livelihood Mission, began on Thursday and will conclude on September 27. Products crafted by women's self-help groups (SHGs) are the highlight of the event.

The fair was inaugurated in the presence of Guna MLA Pannalal Shakya, the BJP District President, Collector Kishore Kumar Kanyal, District Panchayat CEO Abhishek Dubey, SDM Shivani Pandey, Deputy Collector and In-charge CMO Manjusha Khatri, and other officials. The dignitaries visited the stalls, interacted with women entrepreneurs, and purchased locally made products, showing their support.

BJP leader Dharmendra Sikarwar said: "Seva Pakhwada is being observed across the country to celebrate the birthday of the world’s most popular leader, Prime Minister Narendra Modi. September 25 also marks the birth anniversary of Pandit Deendayal Upadhyaya, making this occasion even more significant. The government is consistently working to promote Swadeshi and local enterprise."

Collector Kanyal said: "This fair is a step to promote ‘Vocal for Local’. The response has been overwhelming since morning, and the products made by SHGs are receiving great attention. Our target is to create 55,000 Lakhpati Didis in the district, and we have already reached 33,000."

The Seva Pakhwada, which runs from September 17 to October 2, includes programmes focused on cleanliness, health, water conservation, and women’s empowerment.

Locals expressed strong support for the initiative.

Shalu Jain, a visitor from Guna, said: "Women are becoming empowered and thinking about their careers. It’s heartening to see them make and sell their own products. PM Modi should launch more such schemes."

Deepak Sharma, another resident, added: "I thank PM Modi for promoting ‘Vocal for Local’. It inspires us to support Indian culture and local products."

Kanti Jha said: "We are earning well and becoming financially independent through this initiative."

Jasmine Jha said: "PM Modi has truly made us aware. Women are now empowered and self-reliant."

Under the above schemes, apart from other initiatives, the government provides financial assistance for upgrading looms, accessories, and toolkits; design innovation; product development for handloom and handicrafts under the Cluster Development initiative; and support for marketing platforms to promote local handmade products with branding by organising expos/events under Marketing initiatives.

- IANS

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Reader Comments

R
Rohit P
While I appreciate the effort, I hope this isn't just another photo-op for politicians. The real test is whether these SHG women get sustained market access beyond these 3-day fairs. The 55,000 Lakhpati Didi target sounds ambitious.
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Sarah B
As someone who works with rural artisans, I can see the positive impact of such initiatives. The Cluster Development program mentioned is particularly important for scaling up production. Hope they get proper design and marketing support.
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Arjun K
Vocal for Local is not just a slogan - it's becoming a movement! When we buy local, we support our own communities. The financial independence these women are achieving is transforming rural India. Jai Hind! 🙏
K
Kavya N
️33,000 women already on their way to becoming Lakhpati Didis in just one district? That's incredible progress! This is real women empowerment, not just empty promises. More power to our sisters in Guna!
M
Michael C
Interesting to see how India is promoting local entrepreneurship. The integration of traditional crafts with modern marketing approaches could be a model for other developing countries. The focus on women's economic participation is particularly noteworthy.
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Nikhil C
Hope they maintain quality standards. Sometimes local products don't match up to branded

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