New Delhi, April 10
Mercedes-Benz India on Thursday reported its highest-ever annual sales in the country in the financial year 2024-25 (FY25) as the luxury carmaker sold 18,928 vehicles during the year.
This was a 4 per cent increase compared to the previous fiscal year (FY24), according to the company’s statement.
The growth was mainly driven by strong demand for top-end luxury cars, rising interest in electric vehicles (EVs), and consistent performance from its core models.
However, the company saw a dip in its sales in the first quarter of 2025 (Q1 FY25). It sold 4,775 cars during this period, which is nearly 12 per cent lower than the same quarter last year (Q1 FY24).
This decline was largely due to weaker demand in the entry-level luxury segment, which is currently facing tough competition and price-sensitive customers.
Despite this, Mercedes-Benz’s high-end models performed exceptionally well. The top-end luxury range, which includes cars like the S-Class, Mercedes-Maybach, EQS SUV, and AMG models, saw a 34 per cent increase in sales.
These premium vehicles now make up more than one-fourth of the brand's total sales in India, the carmaker said.
Mercedes-Benz’s EV sales jumped by 51 per cent in FY25, with battery-powered models now accounting for 7 per cent of total sales.
The locally assembled EQS SUV emerged as the top-selling electric car for the company. In the first quarter of 2025 alone, electric vehicle sales accounted for 8 per cent of the total.
Meanwhile, the company’s core models, such as the C-Class, GLC, GLE, and the long-wheelbase E-Class, continued to do well.
The LWB E-Class retained its title as India’s best-selling luxury car, especially with the addition of the new E 450 variant.
On the other hand, the entry luxury segment saw a sharp 28 per cent decline in the first quarter of 2025.
Mercedes-Benz says it is committed to offering feature-rich and high-quality vehicles instead of compromising on features to boost volumes in the competitive lower-end market.
— IANS
Reader Comments
Wow, those EV numbers are impressive! 51% growth shows India is finally warming up to electric luxury cars. The EQS SUV looks amazing - might be my next upgrade from my current C-Class ðŸ˜
Interesting how the entry-level segment is struggling while the ultra-luxury models are flying off the shelves. Shows the growing wealth gap in India. Still, great to see Mercedes sticking to their premium strategy rather than chasing volumes.
Test drove the EQS SUV last month - absolute game changer! The tech and comfort is next level. No wonder it's their top EV seller. Though I wish they'd expand the charging network faster.
The 28% drop in entry-level sales is concerning. As much as I love Mercedes, their base models are getting priced out of reach for young professionals. Maybe they should reconsider their strategy for this segment?
That LWB E-Class is a beast! Perfect blend of luxury and practicality. No surprise it's still the best seller. Mercedes really understands the Indian luxury car buyer better than anyone else.
While the overall numbers look good, that 12% Q1 dip is worrying. Hope it's just temporary and not a sign of luxury car fatigue in the market. The EV growth is promising though! âš¡
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