New Delhi, June 6
Maruti Suzuki India Limited (MSIL) announced on Friday that its mid-size SUV, Grand Vitara, has surpassed a milestone of 3 lakh cumulative sales within 32 months of launch.
"The Grand Vitara has been a catalyst in strengthening Maruti Suzuki's position in the mid-SUV market, and achieving this monumental milestone in such a short period of time is a new benchmark for the industry," said Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, according to a release.
"Celebrating the success of the Grand Vitara, we are proud to introduce a new campaign 'Driven by Tech'. The campaign vividly communicates our flagship SUV's versatility and myriad capabilities, which allow it to appeal to diverse personalities while seamlessly complementing the evolving aspirations of customers," he added.
The release said that strong Hybrid variants of Grand Vitara led the growth in FY24-25 with 43 per cent Y-o-Y growth.
Celebrating the milestone, Maruti Suzuki has launched a new TVC campaign 'Driven by Tech', spotlighting the Grand Vitara's positioning as a cutting-edge Tech SUV.
The company believes that "Grand Vitara has strongly resonated with its customers on account of its exciting performance, distinctive style and commanding presence."
"A blend of innovation, performance, and safety continues to make the Grand Vitara a standout choice for today's tech-savvy and safety-conscious SUV buyers," the release said.
In FY2024- 25, Maruti Suzuki India Limited recorded its highest annual total sales and exports, contributing nearly 43 per cent of total passenger vehicle exports from India.
— ANI
Reader Comments
Maruti has really upped its game with Grand Vitara! The hybrid variants are perfect for Indian roads and fuel prices. My cousin bought one last year and the mileage is just amazing - getting 22kmpl in city traffic! 🚗💨
While the sales numbers are impressive, I wish Maruti would focus more on improving after-sales service. The car is great but service centers still treat customers like they're doing us a favor. Hope they work on this aspect too.
Desi car with Japanese reliability - that's the winning combo! The Grand Vitara proves that Indian consumers want quality and tech, not just low price. Kudos to Maruti for understanding the market shift. 🇮🇳
The 'Driven by Tech' campaign is really smart marketing. Indian families today want cars that are both practical and tech-forward. My husband and I are considering this for our next car - the hybrid option makes so much sense with rising fuel costs.
3 lakh sales in 32 months is no joke! But I hope Maruti doesn't become complacent. The competition in mid-size SUV segment is heating up with new launches every month. Keep innovating, Maruti!
The Grand Vitara looks premium but still has that Maruti trust factor. Perfect for Indian roads and our driving conditions. Just wish they'd offer more color options - the current palette is bit boring for such a stylish car!
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