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Maharashtra's Football Revolution: Tiger Shroff Joins Rural Talent Initiative

The Maharashtra government has launched an exciting football development program called Maha-Deva. This initiative specifically targets talented players from rural and tribal areas across the state. Bollywood actor Tiger Shroff has signed on as the brand ambassador for the next five years to promote the program. The project gains additional international prestige through involvement with football legend Lionel Messi.

Key Points: Tiger Shroff Named Maha-Deva Football Initiative Brand Ambassador

  • Program will identify 60 talented footballers from rural Maharashtra
  • Includes technical training and academic assistance for selected athletes
  • Tiger Shroff to lead promotional campaigns for five years
  • Initiative gains international status with Lionel Messi involvement
2 min read

Maha govt's football initiative to provide support to rural athletes, Tiger Shroff named as brand ambassador

Maharashtra launches Maha-Deva football program with Tiger Shroff as ambassador, scouting 60 rural athletes for international training with Lionel Messi involvement.

"The ambitious 'Maha-Deva' football talent development initiative has received a major boost - Government Statement"

Mumbai, Nov 17

Maharashtra Chief Minister Devendra Fadnavis said on Monday that the state government is implementing the 'Maha-Deva' football initiative to provide players from rural and tribal areas with an opportunity to prove themselves at the international level.

He added that this will provide an international platform to athletes from rural areas.

He was speaking at the meeting held between the School Education and Sports Department, Maharashtra Institution for Transformation (MITRA) and actor Tiger Shroff.

A Memorandum of Understanding (MoU) was signed in the presence of the Chief Minister.

According to the government statement, actor Tiger Shroff has been roped in as an ambassador for five years.

"The ambitious 'Maha-Deva' football talent development initiative has received a major boost with Bollywood actor Tiger Shroff agreeing to serve as the brand ambassador for the project for five years. 'Maha-Deva' is an initiative to identify football talent among boys and girls in the state and develop them holistically. The main objective of this programme is to select 30 boys and 30 girls from the state through Western India Football Association's (WIFA) scouting network and provide them with technical training, academic assistance and opportunities at the international level," the government statement said.

The MITRA initiative will also involve world football superstar Lionel Messi.

Therefore, the Maha-Deva initiative will also gain great status at the international level, the statement added.

An MoU was signed ahead of Lionel Messi's Mumbai visit.

"Tiger Shroff will be involved in public awareness, promotional materials, public events, digital campaigns related to the event. All promotional materials will be released only after his prior approval. The actor's association will help give a new direction to the football culture in the state and also provide new opportunities and assistance to young footballers," the government statement said.

- IANS

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Reader Comments

R
Rohit P
Tiger Shroff as brand ambassador makes sense - he's fit, popular with youth and can actually play football unlike many Bollywood stars. Good choice for inspiring young players.
S
Sarah B
While I appreciate the initiative, I'm concerned about the long-term sustainability. What happens after 5 years? We need permanent infrastructure and coaching programs, not just celebrity endorsements.
V
Vikram M
Great to see equal focus on girls and boys! Women's football in India needs more support. This could be game-changing for many talented girls in rural Maharashtra.
A
Arjun K
Lionel Messi's involvement is huge! This will definitely put Indian football on the global map. Hope the selected players get to train with international coaches and facilities.
M
Michael C
The academic assistance part is crucial. Many young athletes drop out because they can't balance studies and sports. Hope this program provides proper educational support alongside football training.

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