NewKerala.com

Advertising Legend Piyush Pandey Passes at 70: PM Modi Mourns Creative Genius

Prime Minister Narendra Modi expressed deep sorrow over the passing of advertising legend Piyush Pandey at age 70. The PM remembered Pandey's monumental contributions to the advertising world and cherished their personal interactions over the years. Pandey was widely regarded as the architect of modern Indian advertising, having created iconic campaigns like Cadbury's dancing girl and Vodafone's ZooZoo characters. His most famous political work included crafting the memorable "Ab ki baar, Modi sarkar" slogan that became synonymous with the 2014 election campaign.

Key Points: PM Modi Mourns Advertising Legend Piyush Pandey's Demise

  • Created iconic 'Ab ki baar, Modi sarkar' political slogan for 2014 elections
  • Designed memorable Cadbury Dairy Milk ad featuring dancing girl
  • Spearheaded polio campaign 'Do Boond Zindagi Ke' with Amitabh Bachchan
  • Developed Vodafone's popular ZooZoo characters campaign
  • Received Padma Shri award for his advertising contributions
  • Served as Executive Chairman of Ogilvy advertising agency worldwide
2 min read

'Made monumental contribution to the world of advertising': PM Modi on Piyush Pandey's demise

Prime Minister Narendra Modi pays tribute to advertising icon Piyush Pandey, remembering his monumental contributions to Indian advertising and their personal interactions.

"Piyush Pandey Ji was admired for his creativity. He made a monumental contribution to the world of advertising and communications. - PM Narendra Modi"

New Delhi, Oct 24

Prime Minister Narendra Modi on Friday expressed grief over the demise of advertising legend Piysuh Pandey, remembering his contribution to the world of communication.

The Prime Minister said he will always cherish the interactions with Pandey. PM Modi said his thoughts are with Pandey's admirers and family.

In a post on the social media platform X, he said, "Piyush Pandey Ji was admired for his creativity. He made a monumental contribution to the world of advertising and communications. I will fondly cherish our interactions over the years. Saddened by his passing away. My thoughts are with his family and admirers. Om Shanti."

Pandey, a Padma Shri recipient, lost the battle against an infection at 70.

Pandey, the Executive Chairman and Chief Creative Officer Worldwide of Ogilvy, was widely regarded as the architect of modern Indian advertising.

The advertising legend helped in crafting one of India's most memorable political slogans, 'Ab ki baar, Modi sarkar'. His ad portfolio includes some of the most memorable advertisements in Indian history, like 'Kuch Khaas Hai Zindagi Mein' for Cadbury Dairy Milk featuring the dancing girl, Asian Paints' 'Har Ghar Kuch Kehta Hai', and the cute 'ZooZoo' characters for Vodafone.

Pandey also spearheaded public service campaigns like the 'Do Boond Zindagi Ke' Polio Abhiyaan with Amitabh Bachchan.

He is survived by his family, his colleagues who became his extended family, and the amazing work that continues to define the heart and soul of Indian advertising.

Soon after the news about Pandey's demise spread, condolences poured in from Union Ministers and industry leaders.

Finance Minister Nirmala Sitharaman and Commerce Minister Piyush Goyal expressed grief over the demise of the advertising legend.

Former Odisha Chief Minister Naveen Patnaik called Pandey a "doyen of Indian advertising".

Shiv Sena(UBT) MP Priyanka Chaturvedi also expressed grief and called Pandey "a communication genius” and a “truly inspiring” person.

Adani Group Chairman Gautam Adani and Adani Enterprises Director Pranav Adani also mourned the loss of Piyush Pandey.

- IANS

Share this article:

Reader Comments

R
Rohit P
End of an era! His "Ab ki baar, Modi sarkar" slogan was so impactful that it became part of our daily vocabulary. The man knew exactly how to connect with the Indian public.
D
David E
As someone in marketing, I've studied his campaigns for years. The way he blended Indian culture with modern advertising was pure genius. The Vodafone ZooZoos are still iconic!
A
Ananya R
His work on the Polio campaign with Amitabh Bachchan saved countless lives. That's the kind of impact that goes beyond commercial success. True legend! 🌟
S
Sarah B
While I respect his creative genius, I wish advertising legends like him would also focus more on promoting sustainable products rather than just consumerism. Still, his contribution to Indian advertising is undeniable.
V
Vikram M
"Har Ghar Kuch Kehta Hai" - that Asian Paints campaign made us see our homes differently. He had this amazing ability to find emotion in everyday things. What a loss for Indian creativity 😢

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

Leave a Comment

Minimum 50 characters 0/50