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How a Prada Deal Could Turn Kolhapuri Chappals Into a $1 Billion Export Powerhouse

Union Minister Piyush Goyal is thrilled about a new partnership between luxury brand Prada and Indian manufacturers for Kolhapuri chappals. He believes this collaboration can unlock a massive export potential, aiming for $1 billion in annual sales. The deal was formalized with two government corporations after Prada's team visited artisans in Kolhapur. This move also helps mend fences after Prada previously faced backlash for selling high-priced Kolhapuri-style sandals without crediting the source.

Key Points: Piyush Goyal Says Prada MoU Can Boost Kolhapuri Chappal Exports to $1B

  • Prada signed an MoU with two Indian government-run leather development corporations for production
  • The limited-edition, Kolhapuri-inspired sandals are set for a global launch in February 2026
  • The deal follows earlier criticism of Prada for selling similar designs without proper credit
  • Goyal linked the collaboration to broader India-Italy economic ties and a potential EU trade deal
2 min read

Kolhapuri chappal exports could touch $1 billion annually after Prada MoU: Piyush Goyal

Union Minister Piyush Goyal envisions $1 billion annual exports for Kolhapuri chappals following a landmark collaboration between Prada and Indian government corporations.

"I had always envisaged Kolhapuri chappals to be able to do an export of Rs 1 billion from India. - Piyush Goyal"

New Delhi, Dec 12

Union Minister for Commerce and Industry Piyush Goyal has said Kolhapuri chappal exports could become a $1 billion‑a‑year opportunity, following an agreement between Italian fashion house Prada and two government‑run corporations to produce limited‑edition, Kolhapuri‑inspired sandals in India.

"I was very happy when I heard about the collaboration between Prada and our Kolhapuri chappal manufacturers," Goyal said.

The minister said that he often wondered, "why Kolhapuri chappals, with their beautiful, intricate designs and handwork, bright colours, comfort, and unique way of presentation, should not become a global brand".

"I am happy that Prada has picked that up and that we will now be able to offer the Kolhapuri brand, the Kolhapuri designs, to the rest of the world," he said.

"I had always envisaged Kolhapuri chappals to be able to do an export of Rs 1 billion from India. And that is the potential that I would like both sides to collaborate and work towards," Goyal added.

Goyal, speaking after a meeting with Italy’s Deputy Prime Minister and Foreign Minister Antonio Tajani, said the target was possible, as once one gets used to wearing Kolhapuri chappals, "you will not want anything else."

The memorandum of understanding (MoU) was signed at the Consulate General of Italy in Mumbai with LIDCOM (Sant Rohidas Leather Industries and Charmakar Development Corporation) and LIDKAR (Babu Jagjivan Ram Leather Industries Development Corporation).

Prada's technical team conducted a technical visit to Kolhapur to evaluate traditional production processes and meet artisans and cooperative heads.

Prada’s Kolhapuri sandal collection is slated for a February 2026 debut across 40 select Prada stores and its e‑commerce platform.

Earlier this year, Prada drew criticism for selling Kolhapuri‑style sandals at Rs 1.2 lakh without crediting artisans, and the company later dispatched its officials to India.

Goyal reiterated India’s commitment to a free trade agreement with the EU, adding that the country seeks deeper industrial and economic ties with Italy across R&D, technology, defence, textiles, agriculture, and food processing.

aar/rvt/

- IANS

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Reader Comments

R
Rohit P
$1 billion is a very ambitious target. Let's see if the infrastructure and support for our karigars is actually improved. Often in these deals, the big brands make all the money while our workers struggle. The government must ensure proper implementation.
A
Aman W
After the earlier controversy where Prada sold them for lakhs without credit, I'm glad they came back to do it properly. This MoU seems more respectful. Jai Maharashtra! Our handicrafts deserve this stage.
S
Sarah B
As someone who loves fashion, this is exciting. The blend of traditional Indian craftsmanship with Italian luxury design could create something truly unique. Hope they keep the essence of the original Kolhapuri while making it appeal globally.
V
Vikram M
Good step, but let's not forget to buy local too. The original Kolhapuri from the markets of Maharashtra is unbeatable in comfort and price. Global brand is good, but we must also support our local artisans directly.
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Karthik V
The key is in the details - "Kolhapuri-inspired". Will they be made in India, by Indian hands? The article says Prada's team visited Kolhapur, which is positive. This could be a major boost for 'Make in India' in the textile and leather sector.

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

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