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Khadi's Modern Revival: UP Festival Logs Record ₹3.20 Crore in Sales

The Khadi Mahotsav in Lucknow was a massive success, pulling in crowds and setting new sales records. It saw a significant 42% growth in revenue, reaching ₹3.20 crore, thanks to enthusiastic buyers. Young people showed up in large numbers, eager to purchase modern takes on traditional Khadi products. The event successfully blended cultural heritage with contemporary consumer trends, creating a vibrant marketplace for artisans.

Key Points: UP Khadi Mahotsav Sales Hit ₹3.20 Crore with 42% Growth

  • Festival sales surged to ₹3.20 crore, marking a 42% growth from last year's ₹2.25 crore
  • A strong youth presence added a new dimension to sales, with modern Khadi products in high demand
  • The event featured 160 entrepreneurs showcasing garments, herbal goods, jute crafts, and terracotta items
  • The final day saw the highest footfall, with purchases continuing late into the evening
2 min read

UP: Khadi Mahotsav logs Rs 3.20 crore in sales, registers 42 pc growth

Uttar Pradesh's Khadi Mahotsav sees record ₹3.20 crore sales, a 42% jump, driven by youth and diverse products from 160 entrepreneurs.

"Khadi today is not just an apparel choice; it has evolved into a shared identity of cultural heritage and the modern consumer. - Shishir, Board CEO"

Lucknow, Dec 1

In a remarkable milestone for the Khadi Mahotsav in Uttar Pradesh, themed “Dhage se Dharohar Tak”, the ten-day event saw unprecedented business activity and the venue teeming with hordes of people, thereby scripting a new success story for the state.

The event organised in Lucknow's Gomtinagar, from 21-30 November, witnessed enthusiastic participation of people, including youngsters who turned up in large numbers, showing a strong inclination for a wide array of Khadi products on display.

The 10-day Khadi Mahotsav-2025, organised at the Central Sanskrit University, created a new sales record this year. The festival registered total sales of Rs 3.20 crore, an increase of nearly 42 per cent compared to last year's Rs 2.25 crore.

The final day saw the highest footfall, with heavy purchases continuing till late evening. Khadi garments, herbal products, jute handicrafts and terracotta items emerged as the top choices of visitors.

A total of 160 entrepreneurs participated in the Mahotsav, including 32 from Khadi institutions, 120 from village industries, and 8 from the pottery sector. Artisans from Lucknow, Muzaffarnagar, Barabanki, Gorakhpur and other districts said that not only did the crowd increase this year, but customers were more enthusiastic about purchasing modern Khadi products.

According to multiple entrepreneurs, including Prem Kumar from Swarajya Ashram, Satendra Kumar from Gram Seva Sansthan, Abbas Ansari from Muzaffarnagar, Anjali Singh from Jute Artisans, Premchandra from Barabanki, and Prof. Nitin Singh of Royal Honey, the strong presence of young buyers was particularly noteworthy, and they added a new dimension to sales.

The event witnessed consistent participation from youth, students and women. Visitors shared that having such a wide range of Khadi products, local crafts and natural goods under one roof offered an engaging experience.

At the closing ceremony, Board CEO Shishir thanked the entrepreneurs and the organising team, stating that Khadi today is not just an apparel choice; it has evolved into a shared identity of cultural heritage and the modern consumer.

- IANS

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Reader Comments

A
Arjun K
Rs 3.20 crore! That's impressive growth. The theme "Dhage se Dharohar Tak" (From thread to heritage) is perfect. It's not just cloth; it's our identity. More power to the artisans from Lucknow, Gorakhpur, and all districts involved. Hope this momentum continues and reaches every corner of UP.
R
Rohit P
While the sales numbers are great, I hope the actual artisans and small entrepreneurs are getting a fair share of this revenue. Sometimes in these big festivals, the middlemen take the lion's share. The government should ensure transparency so that the real makers benefit the most.
S
Sarah B
As someone visiting from abroad, I love seeing this! I picked up some beautiful jute handicrafts and herbal products. It's wonderful to see traditional crafts being presented in such a vibrant, modern way. The energy was amazing. More such events, please!
V
Vikram M
The key takeaway is the youth involvement. When students and young professionals start embracing Khadi, it gets a new life. The modern designs are a game-changer. My only suggestion: make these products more easily available online throughout the year, not just during festivals.
K
Kavya N
Bahut badhiya! 👏 This is real "Vocal for Local" in action. Supporting our village industries and potters is so important for the rural economy. Next time, hope they can organize it in other cities of UP as well, like Varanasi or Prayagraj.

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